Korean Cosmetics Brand “fwee” Opens Offline Stores in Saitama's Laketown and Osaka's HEP FIVE to Expand Contact Points with Fans Nationwide!
Korean cosmetics brand "fwee" is expanding its presence in Japan by opening two new offline flagship stores: "fwee Agit Laketown Kaze" in Saitama and "fwee Agit HEP FIVE" in Osaka. These openings aim to provide more opportunities for fans to experience the brand's popular products, including the "3D Volumizing Gloss" and "Spa Glow Tone Up Base," and new releases like the "Cola Gloss" and "Rose Obsession Tint." The brand has already established a strong foothold in the Japanese market with multiple store openings this year.
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- 📰 Published: April 3, 2026 at 18:00
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BENOW JAPAN Co., Ltd. (Japan branch location: Shinjuku-ku, Tokyo; Representative Director: Dae-young Kim) is opening two new offline stores for its cosmetics brand "fwee": "fwee Agit Laketown Kaze" on Saturday, April 11, 2026, which will be its 10th flagship store in Japan, and "fwee Agit HEP FIVE" on Saturday, April 18, 2026, which will be its 11th store.
"fwee" is a Korean-born cosmetics brand that has gained solid popularity in the Japanese market across a wide range of categories, from base makeup to point makeup. This includes their classic popular "3D Volumizing Gloss," also known as the "national gloss," and the "Spa Glow Tone Up Base," which has been selling out rapidly since its launch.
Furthermore, the brand is successively releasing trending products, such as new colors for the "Lip & Cheek Blurry Pudding Pot," which sold out repeatedly in Korea, and the "Rose Obsession Tint," which sold out in just two days after its overseas launch.
Against the backdrop of this strong popularity in Japan, new offline stores will be opened at Saitama Laketown Kaze and Osaka HEP FIVE, with the aim of creating opportunities for more fans to experience the brand's appeal.
Additionally, prior to the official openings, a pre-opening event is scheduled, inviting fwee fans to be among the first to experience the new "fwee Agit" stores.
This event, which will offer the first chance to experience new products such as the new "Cola Gloss" and the upcoming "Rose Obsession Tint," has garnered significant interest from fans in the Saitama and Osaka areas.
■ Store Details (Laketown Kaze)
Location:
〒343-0828
Aeon Laketown kaze 2F, 4-2-2 Laketown, Koshigaya-shi, Saitama
Business Hours:
10:00～21:00
■ Laketown Kaze Purchaser-Exclusive Benefits [04/10 (Fri) - 05/10 (Sun)]
① 20% OFF all fwee products, including the new Cola Gloss.
※Excludes some products.
② Limited quantity "3D Volumizing Tint mini tube tint" will be gifted when purchasing "Pink Obsession Tint".
※Once supplies run out, it will be changed to a Pudding Pot keyring.
※All 3 colors / color selection available.
③ Free base makeup sample with purchase of any base product.
※Ends without prior notice once supplies run out.
④ Free jelly keyring with purchase of any gloss product.
※Random color / content not included.
■ Store Details (HEP FIVE)
Location:
〒530-0017
HEP FIVE 3F, 5-15 Kakudacho, Kita-ku, Osaka-shi, Osaka
Business Hours:
11:00〜21:00
■ Osaka HEP FIVE Purchaser-Exclusive Benefits [04/17 (Fri) - 05/10 (Sun)]
① 20% OFF all fwee products, including the new Cola Gloss.
※Excludes some products.
② Limited quantity "3D Volumizing Tint mini tube tint" will be gifted when purchasing "Pink Obsession Tint".
※Once supplies run out, it will be changed to a Pudding Pot keyring.
※All 3 colors / color selection available.
③ Free base makeup sample with purchase of any base product.
※Ends without prior notice once supplies run out.
④ Free jelly keyring with purchase of any gloss product.
※Random color / content not included.
A Korean cosmetics brand that, under the slogan "Feel your moment," continues to create unique products that turn everyday moments into something special. Its "fwee Lip & Cheek Blurry Pudding Pot," which offers a unique soft and bouncy texture with soufflé-like coloration, and "fwee 3D Volumizing Gloss," which creates plump and glossy lips*² with a single application, are particularly popular among young people. Following openings in Tokyo*³, Osaka*⁴, Nagoya*⁵, Fukuoka*⁶, Kobe*⁷, Kyoto*⁸, Shinjuku*⁹, Kanazawa*¹⁰, and Okayama*¹¹ in March of this year, the brand has now opened "fwee Agit Laketown Kaze*¹²" and "fwee Agit HEP FIVE*¹³," solidifying its position in the Japanese cosmetics market.
*² Due to makeup effects
*³ "fwee Agit TOKYO" 1-4-20 Hyakunincho, Shinjuku-ku, Tokyo 〒169-0073
*⁴ "fwee Agit OSAKA" 2-9-38 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka 〒542-0086
*⁵ "fwee Agit Takashimaya Gate Tower Mall" 1-1-3 Meieki, Nakamura-ku, Nagoya-shi, Aichi 〒450-6605
*⁶ "fwee Agit Fukuoka" 1F CesioDaimyo, 1-12-8 Daimyo, Chuo-ku, Fukuoka-shi, Fukuoka 〒810-0041
*⁷ "fwee Agit Kobe" 1F2 Maya Matsumoto Building, 6-6-3 Kanocho, Chuo-ku, Kobe-shi, Hyogo 〒650-0001
*⁸ "fwee Agit Aeon Mall Kyoto Katsuragawa" 2F, 367-1 Kuse Takadacho, Minami-ku, Kyoto-shi, Kyoto 〒601-8601
*⁹ "fwee Agit Lumine Est Shinjuku" B1, Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 〒160-0022
*¹⁰ "fwee Agit Kanazawa Forus" 2F Kanazawa Forus, 3-1 Horikawa Shinmachi, Kanazawa-shi, Ishikawa 〒920-0849
*¹¹ "fwee Agit Aeon Mall Okayama" 2F, Aeon Mall Okayama, 1-2-1 Shimoishii, Kita-ku, Okayama-shi, Okayama 〒700-0907
*¹² "fwee Agit Laketown Kaze" 2F, Aeon Laketown kaze, 4-2-2 Laketown, Koshigaya-shi, Saitama 〒343-0828
*¹³ "fwee Agit HEP FIVE" 3F, HEP FIVE, 5-15 Kakudacho, Kita-ku, Osaka-shi, Osaka 〒530-0017