BENOW JAPAN Co., Ltd. (Japan branch: Shinjuku-ku, Tokyo; CEO: Kim Dae-young), which operates the cosmetics brand 'fwee', will begin selling the new colors 'Bunny' and 'Vanilla' of the 'Lip and Cheek Blurry Pudding Pot', previously sold exclusively in Korea, as a limited edition set on the official fwee Qoo10 shop from Wednesday, April 1, 2026.

fwee Lip and Cheek Blurry Pudding Pot

fwee's 'Blurry Pudding Pot' is the brand's representative bestseller item, a lip and cheek product that boasts high popularity in both Japan and Korea.

The light and fluffy new 'blurry pudding texture' instantly fills in vertical lip lines, creating a smooth, blurred lip makeup look.

Last November, to commemorate winning first place*¹ at the '2025 Olive Young Awards' in Korea, the brand released two colors: 'Bunny', a faint baby pale pink color inspired by model Nayeon, and 'Vanilla', a reinterpretation of the popular No. 1 volumizing gloss color 'Vanilla' as a pudding pot version, a neutral nude base color.

These colors became a hot topic in Korea, selling out one after another immediately after their release.

These new Korea-exclusive colors will be available as a limited edition set on the official fwee Qoo10 shop from Wednesday, April 1, 2026.

*¹Won 1st place in the Contouring category at the 2025 Olive Young Awards

※Sales aggregation period: July 2024 - June 2025

※Award-winning product: fwee Lip and Cheek Blurry Pudding Pot ND03 Without

①Bunny

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Qoo10