Barbour x FARM Rio Announce Their Second Collaboration

British lifestyle brand Barbour and Brazilian fashion brand FARM Rio have announced their second collaboration collection, launching on April 23, 2026. It beautifully fuses British countryside traditions with vibrant Brazilian colors.
新製品NQ 0/100出典:PR Times

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  • 📰 Published: April 23, 2026 at 19:00
  • 🔍 Collected: April 23, 2026 at 10:31
  • 🤖 AI Analyzed: April 24, 2026 at 03:06 (16h 35m after Collected)
British lifestyle brand Barbour has announced its second collaboration with Brazilian fashion brand FARM Rio.

This second collaboration blends the vibrant energy of Rio de Janeiro with the timeless charm of the traditional British countryside.

Reflecting a shared passion for nature, craftsmanship, and expressive design between both brands, a colorful and dynamic lineup has been born.

Barbour has continued to provide sophisticated style and outstanding craftsmanship for over 130 years.

Meanwhile, since its founding in 1997, FARM Rio has influenced cultural movements with its iconic prints and glamorous personality. Under the creative direction of co-founder Katia Barros, FARM Rio incorporates the richness of Brazilian culture into all its designs, elevating landscapes, colors, and traditions into 'stories you can wear'.

Decorating the collection are lovely wildflowers blooming in the British countryside, Barbour's sacred ground. Motifs such as daisies and cornflowers have been reinterpreted through hand-painting by FARM Rio.

The stage for this campaign's visuals is Rio de Janeiro, Brazil.

For the first time, FARM Rio welcomes Barbour to its home in Rio, expressed in a glamorous worldview resembling a postcard. Motifs of British wildflowers, birds, and butterflies illustrated by London-based artist Carolyn Jenkins meld with Rio's vibrant landscapes to create a playful universe.

This collection will be launched on Thursday, April 23, 2026, at Barbour street stores and the official online store.

■ Available Stores

Barbour Harajuku Store
Barbour Daikanyama Store
Barbour Horie Store
Barbour Official Online Store

Barbour x FARM Rio WILD FLOWER CASUAL ¥59,400 (tax included) WILD FLOWER HAT ¥19,800 (tax included)
Barbour x FARM Rio BROMELIA SHOWER PROOF ¥88,000 (tax included)
Barbour x FARM Rio AZELIA QUILT ¥59,400 (tax included)

About FARM Rio

FARM Rio is a global fashion and lifestyle brand that embodies the true essence of Brazil. By playfully combining the brand's unique prints, vivid colors, and rich textures, it proposes a 'life lived in harmony with nature, full of authentic beauty and radiance' to people.

Started in 1997 by Katia Barros and Marcello Bastos from a small market booth in Rio de Janeiro, FARM Rio is now widely known throughout Brazil and has grown to employ over 2,000 people and operate over 130 stores.

In 2019, it opened a flagship store in Soho, New York, earnestly beginning its global expansion. Currently, it operates 6 stores in the US (New York, Los Angeles, Washington D.C., Miami, etc.), 5 stores in Europe (Paris, London, Mykonos, etc.), 1 store in the Middle East (Dubai), and 1 store in Mexico (Mexico City).

Since entering the US in 2019, FARM Rio has also been actively engaged in sustainability. Through the brand's original program '1,000 Trees a Day, Every Day', it plants 1,000 trees daily in Brazilian ecosystems, and to date, over 1 million trees have been planted.

About Barbour

Founded in 1894 by John Barbour in the port town of South Shields in Northeast England.

It began by providing highly water-repellent outerwear for dockworkers working in the harsh climate facing the North Sea. Barbour's collections, synonymous with British countrywear, are now widely deployed as a highly fashionable lifestyle brand.

Passed down through the Barbour family for 5 generations and celebrating its 130th anniversary this year, Barbour is sold in over 55 countries worldwide, including Germany, Italy, Spain, France, the US, and Japan.

In 2020, Barbour started 'Wax for Life'.
In addition to re-waxing and repair introduced in 1921, 2019