AZ to Host Amazon Prime Day Strategy Webinar on June 4
AZ, an Amazon operational support provider, will host a free webinar on June 4, 2026, titled 'Amazon External Advertising Strategy to Win Prime Day: Amazon DSP + Instagram + TikTok.' The webinar addresses surging ad costs during Prime Day by proposing a full-funnel strategy utilizing external social media integration.
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- 📰 Published: May 26, 2026 at 22:00
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AZ (Headquarters: Osaka, Japan; President: Takayoshi Todo), a provider of Amazon operational support services, has announced a free online webinar titled 'Amazon External Advertising Strategy to Win Prime Day: Amazon DSP + Instagram + TikTok,' scheduled for Thursday, June 4, 2026.
### The Importance of Advertising Strategy for Prime Day
Amazon Prime Day represents one of the largest sales opportunities of the year. However, as competitors increase their ad spending, it has become increasingly difficult to maximize results solely through Amazon-internal sponsored ads. CPCs tend to surge by an average of 20% to 30% during the event, highlighting the limitations of relying exclusively on Amazon's internal advertising.
### Webinar Objectives
This webinar will explore the latest external advertising strategies, combining Amazon DSP, Instagram Ads, and TikTok Ads. Instead of relying on a single channel, the session will demonstrate a practical full-funnel approach designed to 'surround' the audience from the outside, guiding them from brand awareness through to purchase. Leveraging successful support case studies, the presentation will offer actionable insights in a 30-minute session.
### Webinar Details
- **Date and Time**: Thursday, June 4, 2026, 12:30–13:30 (JST)
- **Format**: Online (Zoom)
- **Participation Fee**: Free
- **Speaker**: Ryota Miyazaki, 1st Sales Unit, AZ
- **Target Audience**: Amazon sellers, EC business managers, marketing personnel
- **Registration**: Available via the official website (excludes competitors and free email addresses)
Participants will receive exclusive practical materials and know-how for Amazon operations as a bonus.
FAQ
What is the theme of the webinar hosted by AZ?
The theme is 'Winning Prime Day with Amazon External Advertising Strategy: A Comprehensive Guide to Amazon DSP, Instagram, and TikTok'.
When is this webinar taking place?
It will be held on Thursday, June 4, 2026, from 12:30 PM to 1:30 PM.
Who is the target audience for the webinar?
The webinar is targeted at Amazon sellers, e-commerce business managers, and marketing professionals (applications from competitors and free email addresses are not accepted).
Why is an Amazon external advertising strategy important for Prime Day?
During Prime Day, competitor ad placements increase, causing CPC for sponsored ads to rise by an average of 20% to 30%, making it difficult to maximize results with Amazon internal ads alone.
What can I learn by attending the webinar?
You can learn about the design approach from awareness to purchase using a combination of Amazon DSP, Instagram ads, and TikTok ads, as well as practical methods for maximizing sales using external traffic and real-world implementation examples.