AZ to Host Amazon Prime Day Strategy Webinar on June 4
AZ, an Amazon operational support provider, will host a free webinar on June 4, 2026, titled 'Amazon External Advertising Strategy to Win Prime Day: Amazon DSP + Instagram + TikTok.' The webinar addresses surging ad costs during Prime Day by proposing a full-funnel strategy utilizing external social media integration.
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- 📰 Published: May 26, 2026 at 22:00
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## AZ Announces Webinar on External Advertising Strategies for Amazon Prime Day
AZ (Headquarters: Osaka, Japan; President: Takayoshi Todo), a provider of Amazon operational support services, has announced a free online webinar titled 'Amazon External Advertising Strategy to Win Prime Day: Amazon DSP + Instagram + TikTok,' scheduled for Thursday, June 4, 2026.
### The Importance of Advertising Strategy for Prime Day
Amazon Prime Day represents one of the largest sales opportunities of the year. However, as competitors increase their ad spending, it has become increasingly difficult to maximize results solely through Amazon-internal sponsored ads. CPCs tend to surge by an average of 20% to 30% during the event, highlighting the limitations of relying exclusively on Amazon's internal advertising.
### Webinar Objectives
This webinar will explore the latest external advertising strategies, combining Amazon DSP, Instagram Ads, and TikTok Ads. Instead of relying on a single channel, the session will demonstrate a practical full-funnel approach designed to 'surround' the audience from the outside, guiding them from brand awareness through to purchase. Leveraging successful support case studies, the presentation will offer actionable insights in a 30-minute session.
### Webinar Details
- **Date and Time**: Thursday, June 4, 2026, 12:30–13:30 (JST)
- **Format**: Online (Zoom)
- **Participation Fee**: Free
- **Speaker**: Ryota Miyazaki, 1st Sales Unit, AZ
- **Target Audience**: Amazon sellers, EC business managers, marketing personnel
- **Registration**: Available via the official website (excludes competitors and free email addresses)
Participants will receive exclusive practical materials and know-how for Amazon operations as a bonus.
AZ (Headquarters: Osaka, Japan; President: Takayoshi Todo), a provider of Amazon operational support services, has announced a free online webinar titled 'Amazon External Advertising Strategy to Win Prime Day: Amazon DSP + Instagram + TikTok,' scheduled for Thursday, June 4, 2026.
### The Importance of Advertising Strategy for Prime Day
Amazon Prime Day represents one of the largest sales opportunities of the year. However, as competitors increase their ad spending, it has become increasingly difficult to maximize results solely through Amazon-internal sponsored ads. CPCs tend to surge by an average of 20% to 30% during the event, highlighting the limitations of relying exclusively on Amazon's internal advertising.
### Webinar Objectives
This webinar will explore the latest external advertising strategies, combining Amazon DSP, Instagram Ads, and TikTok Ads. Instead of relying on a single channel, the session will demonstrate a practical full-funnel approach designed to 'surround' the audience from the outside, guiding them from brand awareness through to purchase. Leveraging successful support case studies, the presentation will offer actionable insights in a 30-minute session.
### Webinar Details
- **Date and Time**: Thursday, June 4, 2026, 12:30–13:30 (JST)
- **Format**: Online (Zoom)
- **Participation Fee**: Free
- **Speaker**: Ryota Miyazaki, 1st Sales Unit, AZ
- **Target Audience**: Amazon sellers, EC business managers, marketing personnel
- **Registration**: Available via the official website (excludes competitors and free email addresses)
Participants will receive exclusive practical materials and know-how for Amazon operations as a bonus.
FAQ
AZが開催するウェビナーのテーマは何ですか？
「プライムデーを制するAmazon外部広告戦略 Amazon DSP＋Instagram＋TikTok完全攻略」というテーマです。
このウェビナーはいつ開催されますか？
2026年6月4日（木）12:30から13:30まで開催されます。
ウェビナーの対象者は誰ですか？
Amazon出品者、EC事業責任者、マーケティング担当者向けです（同業他社やフリーメールからのお申し込みは対象外）。
なぜAmazon外部広告戦略がプライムデーに重要なのでしょうか？
プライムデー期間中は競合の広告出稿が増加し、スポンサー広告のCPCが平均20%～30%高騰するため、Amazon内広告だけでは成果最大化が困難だからです。
ウェビナーに参加すると何が学べますか？
Amazon DSP、Instagram広告、TikTok広告を組み合わせた認知から購入までの設計アプローチや、実際の運用事例、外部流入を活用した売上最大化の実践的な方法を学べます。