Luxury Select Shop "AYIN" Unveils Featured Brands for 2026 Spring/Summer

AYIN, a luxury select shop operated by AYURA Co., Ltd. (Location: Osaka, Representative: Takagi), will feature "ERD (Enfants Riches Déprimés)" and "PARIS LAUNDRY" as its spotlight brands for the 2026 Spring/Summer season. ERD (Enfants Riches Déprimés), which AYIN has carried for over 10 years, and PARIS LAUNDRY, newly added to the lineup this season, are two brands with distinct personalities that coexist in one space through AYIN's unique filter.

About AYIN

Since its establishment in 2006, AYIN has built a unique position as a luxury select shop based in Osaka. It handles over 100 brands, with more than 90% being overseas import brands. In January 2026, AYIN will open "AYIN Shinsaibashi Store," a spacious, high-ceilinged, single-floor street-level store of approximately 330㎡ in Amerikamura, Osaka. Furthermore, AYIN also operates the luxury pool villa "VILLA AYIN" in Miyakojima and Ikemajima, drawing attention as a lifestyle brand that transcends the boundaries of fashion.

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Beyond Trends: AYIN's Buying Philosophy

AYIN's brand selection has clear criteria. Instead of stocking brands simply because they are trending, AYIN selects them based on their essence, future potential, and compatibility with AYIN's worldview. While many brands embody these criteria, this time we introduce two of them.

ERD (Enfants Riches Déprimés)

"ERD," a luxury brand from Los Angeles, is an unconventional presence in the fashion industry. It creates only what it wants, in the necessary quantities. It intentionally avoids expanding distribution, with only a few carefully selected stores worldwide carrying its products. The difficulty of obtaining its items is also a major appeal. There is no commercial calculation whatsoever in its pricing.

Models like Vincent Gallo and Marilyn Manson are featured, projecting contradictions of modern society and decadent aesthetics into its works. These are not mere garments but rather "wearable art pieces."

Why AYIN Continues to Choose ERD for Over 10 Years

AYIN began carrying ERD over 10 years ago. It has continuously handled the brand even before it gained public attention. Buyers select brands not based on trends, but by looking ahead to their future potential.

In Japan, only a very limited number of stores carry ERD. AYIN offers an experience where ERD seems to speak to you within AYIN's space.

ERD

PARIS LAUNDRY (New for 2026SS)

PARIS LAUNDRY is an emerging brand based in Paris. While featuring minimalist designs, it exudes a strong presence through its silhouette and balance.

It merges street and mode at a high level, and its design philosophy, "completed when worn," possesses a modern realism that is luxurious yet naturally blends into everyday life.

PARIS LAUNDRY's Role for AYIN: A "Bridge" for the Collection

For AYIN, PARIS LAUNDRY is not just a new brand. It is positioned as an important "bridge" that connects the context of the entire collection in future style proposals. Through AYIN's filter, in addition to the brand's inherent charm, a new style of enjoying luxury in everyday life is born.

PARIS LAUNDRY

AYIN Staff Comment

Shinsaibashi Store Staff, Iku Ohno

ERD is highly popular overseas and has been a brand AYIN has cherished for many years. It has such a strong presence that it changes the atmosphere with just one piece, making it a valuable core for styling.

PARIS LAUNDRY is also one of the emerging brands AYIN is currently focusing on. Its design fits the current mood, and you can enjoy styling it together with ERD.