Luxury Card renews member-exclusive online community with "coorum"

Asobica Inc. (Head Office: Shinagawa-ku, Tokyo; President and CEO: Takaya Imada, hereinafter "Asobica") is pleased to announce that its zero-party data*1 based "honné" data platform "coorum" (https://coorum.jp/) has been adopted for the renewal of the official online community operated by Luxury Card LLC (Japan Head Office: Chiyoda-ku, Tokyo; Representative Director and CEO: Nozomu Kikuchi, hereinafter "Luxury Card").

*1 Zero-party data: Data that customers intentionally share with a company of their own volition.

Background of "coorum" Adoption

Luxury Card has supported the formation of networks among its members by holding member-exclusive events, including the "Social Hour" where members can meet and interact in person, and the "LC Marketplace" for introducing and experiencing members' businesses.

In its online community, Luxury Card provides a space where members living across Japan can easily connect through shared values, and post/view topics related to hobbies, business, and experiences using their Luxury Card.

To enable members to enjoy these interactions more comfortably online, the decision was made to transition to "coorum" with the aim of reviewing the community's UX/UI and creating an environment that makes posting, replying, and reacting easier.

Reasons for Adopting "coorum"

The adoption was based on the perceived value of "coorum's" thread-style posting and replying ease, its structured organization of content, and its user-friendly navigation design that makes it easy to find desired information.

With this renewal, we aim to create a space where new posts, replies, and likes can be made more casually, allowing members to enjoy exclusive interactions unique to Luxury Card online.

For example, a new SNS-style menu centered around photos has been introduced, and search and hashtag functions have been enhanced for more intuitive and smoother posting and viewing.

Furthermore, the My Page, which allows users to review their activity history such as posts, comments, and likes within the community, has been enhanced. In the future, login integration with the membership base is planned, and we are considering the realization of a smoother participation experience.

About the Official Online Community

This community is an exclusive online community accessible only to Luxury Card members. Members from all over Japan can connect online and casually enjoy interactions through shared values, such as card usage experiences, benefit reviews, hobbies, lifestyles, and business knowledge.

Leveraging the unique characteristic of Luxury Card, where over 60% of its members are active business owners, we will develop this as a place where busy, active members can access necessary information and new encounters regardless of time or location.

Comments from the Person in Charge

Members gather here with the common point of being Luxury Card users, ranging from top-tier business leaders to next-generation young professionals and those who enjoy their hobbies and lifestyles at a leisurely pace. The sight of members interacting on an equal footing, transcending their positions and industries, is the greatest value of this community.

What is most rewarding in operating the community is seeing our members utilize the benefits and services we provide with their unique sensibilities, discovering ways to enjoy them beyond our imagination. Their experiences and perspectives serve as a great stimulus for the creation of future services.

As one of the industry-leading initiatives, our online community will continue to be operated by the entire team with the aim of delivering experiential value that aligns with our members' lifestyles.

[About Asobica Inc.'s Data Platform "coorum"]

This platform collects zero-party data (customer voices and data) based on community and research tools, and improves all CX through AI analysis and utilization. It collects and visualizes the "customer's true feelings" such as the actual usage of products and services, and the background and emotions behind actions, which cannot be understood through digital behavioral data alone, thereby maximizing product development, brand strategy, and marketing effectiveness.

- coorum HP: https://coorum.jp - Service Introduction Document: https://coorum.jp/document_requests

[Company Profile of Asobica Inc.]

Company Name: Asobica Inc.

Location: 2-27-3 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031 A-PLACE Gotanda Bldg. 8F/9F

Representative: President and CEO Takaya Imada

Company HP: https://asobica.co.jp

Operated Media "CXin": https://coorum.jp/cxin

[Company Profile of Luxury Card LLC]

Company Name: Luxury Card LLC

Location: 2-2-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006

Representative: Representative Director and CEO Nozomu Kikuchi

Company HP: https://www.luxurycard.co.jp

[Contact Information Regarding This Release]

Asobica Inc.

Mail: marketing@asobica.co.jp

Contact: Marketing Department