Kirin Brewery Introduces 'coorum' and Launches 'CHEERS FRONTIER,' a Support Community for Aspiring Restaurant Entrepreneurs

Asobica Inc. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Takuya Imaida, hereinafter 'Asobica') has announced that Kirin Brewery Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Hideki Horiguchi, hereinafter 'Kirin Brewery') has adopted 'coorum' (https://coorum.jp/), Asobica's zero-party data-based Honne Data Platform.

This integration will support the establishment and operation of 'CHEERS FRONTIER' (Chiazu Frontiera), Kirin Brewery’s upcoming online community for aspiring restaurant entrepreneurs, set to launch on Monday, June 15, 2026.

By combining Kirin Brewery’s long-standing expertise and network within the restaurant industry with Asobica’s community management know-how, the initiative will create opportunities for aspiring owners to connect with experienced operators and industry experts. The goal is to address the anxieties and challenges of new entrepreneurs and contribute to the sustainable growth of the foodservice sector.

*1 Zero-party data: Data that customers intentionally and proactively share with a company of their own volition.

Background of the 'coorum' Adoption

The restaurant industry currently faces a challenging business environment due to increasingly diverse consumer demands, labor shortages, and rising costs for labor, ingredients, and logistics. Aspiring restaurateurs, in particular, often grapple with numerous uncertainties and obstacles during the preparation and operational phases. With limited access to advisors or reliable information sources, they are frequently pressured to make critical decisions without adequate support. Their concerns span a wide range—from menu development and site selection to business planning.

In response, Kirin Brewery, a beverage manufacturer with decades of experience supporting restaurants, has launched a new digital initiative to foster sustainable industry growth. The first step in this effort is the launch of 'CHEERS FRONTIER,' a dedicated community for aspiring restaurant owners.

To support Kirin Brewery’s vision of creating a community that empathizes with aspiring entrepreneurs and aids their decision-making, Asobica will provide 'coorum' as the foundational platform.

Reasons for Adopting 'coorum'

'CHEERS FRONTIER' prioritizes creating a secure environment where aspiring entrepreneurs can access relevant information and engage in two-way communication with experienced owners and experts to resolve their concerns. The following features were key factors in selecting 'coorum' as the platform to support sustainable industry growth:

- A no-code UI that allows flexible editing and dynamic updates to the community experience based on operational phases

- Seamless integration of LINE login and official LINE account friend addition, enabling smooth communication via LINE

- Core functionalities such as post moderation, category-based permission controls, and ranking systems that allow for targeted information sharing

- Proven adoption across diverse industries, including food and beverage, along with Asobica’s comprehensive hands-on support system

About the Official Community 'CHEERS FRONTIER' (Chiazu Frontiera)

'CHEERS FRONTIER' is a community website designed for individuals aiming to open a restaurant, offering practical information for opening preparation and opportunities to connect with experienced owners and industry experts.

Key Content Includes:

- Consultations with experienced veteran owners

Opportunities to consult with seasoned restaurant owners who have successfully built their businesses. Advice and discussions are publicly shared, allowing members to access real-world insights based on actual experiences.

- Support from Kirin Brewery employees and industry experts

Kirin Brewery staff and specialists across various domains will collaborate to answer questions related to menu development, site acquisition, business planning, and other steps in the opening process.

- Practical content packed with startup know-how

Expert-written columns and interview articles featuring insights from leaders in the foodservice industry, covering essential topics such as business planning, fundraising, site selection, and other keys to successful restaurant launches.

Official Community 'CHEERS FRONTIER': https://cheersfrontier.kirin.co.jp/

Comment from Kirin Brewery Co., Ltd.

Kirin Brewery has long partnered with restaurant operators. We believe restaurants are more than just places to serve food and drinks—they are vital spaces where people meet, connect, and create new relationships and joy.

At the same time, the environment surrounding restaurants is rapidly changing, and more individuals with dreams of opening a restaurant are facing anxiety and uncertainty. With the desire to create a space where such individuals can find inspiration and take their first step, we are launching 'CHEERS FRONTIER'.

Kirin Brewery aims to be a company that 'creates the future of beverages and continuously delivers the joy of connection to people and society.' We hope this community will empower aspiring restaurateurs, help more vibrant restaurants emerge, and expand new connections and joy within communities and among people.

[About Asobica's Honne Data Platform 'coorum (Kooraamu)']

'coorum' is a platform that collects and analyzes zero-party data (customer voices and data) through community and research tools, leveraging AI to enhance all aspects of customer experience (CX). By capturing and visualizing customers’ true feelings—such as actual usage patterns, underlying motivations, and emotions—that cannot be understood from digital behavioral data alone, 'coorum' enables optimized product development, brand strategy, and marketing effectiveness.

- coorum HP: https://coorum.jp

- Service brochure: https://coorum.jp/document_requests

[Company Overview: Asobica Inc.]

Company Name: Asobica Inc.

Headquarters: A-PLACE Gotanda Building 9F, 2-27-3 Nishigotanda, Shinagawa-ku, Tokyo 141-0031

Representative: President & CEO Takuya Imaida

Company Website: https://asobica.co.jp

Media Platform 'CXin': https://coorum.jp/cxin

[Company Overview: Kirin Brewery Co., Ltd.]

Company Name: Kirin Brewery Co., Ltd.

Headquarters: Nakano Central Park South, 4-10-2 Nakano, Nakano-ku, Tokyo 164-0001

Representative: President Hideki Horiguchi

Company Website: https://www.kirinholdings.com/jp/

[Inquiries Regarding This Release]

Asobica Inc.

Email: marketing@asobica.co.jp

Contact: Mark