Asobica introduces 'coorum,' a data platform for collecting and analyzing user insights, to HP Japan's official gaming community 'Gaming Nation'

Asobica announced that it has introduced its zero-party data-based platform, 'coorum,' to 'Gaming Nation,' an official community for gamers operated by HP Japan. While the domestic gaming PC market is expanding, differentiation based solely on product specifications and pricing is becoming difficult. HP unified its gaming brand under 'HyperX' in January 2026, and as it seeks to expand its domestic market share, it needed to deeply understand user psychology and motivations that purchase data alone cannot capture. Consequently, Asobica proposed 'coorum' as a platform to collect and analyze user insights and link them to business results. The reason for the adoption is that 'coorum' allows for high-resolution understanding of purchasing motivations through 'zero-party data'—such as product reviews and usage experiences spontaneously shared by users—and enables the identification of factors behind attitude changes across user segments. 'Gaming Nation' is a completely free community where gamers, creators, and PC users can interact, offering areas for game discussions, product consultations, and sharing gaming setups.