S.T. Corporation Launches Official Community Site 'Hiyocolabo' Powered by 'coorum'

Asobica Inc. (hereinafter 'Asobica') announced the launch of 'Hiyocolabo,' an official community site for S.T. Corporation, built on the zero-party data*1 platform 'coorum' (https://coorum.jp/), provided by Asobica.

*1 Zero-party data: Data that a customer intentionally shares with a company at their own discretion.

Background of 'coorum' Implementation
S.T. Corporation, driven by its purpose to 'bring smiles to every moment with ideas that resonate with the heart,' aims to be a 'wellness company that enriches life and society' and is committed to sustainable growth. As part of these efforts, they explored creating a space for deeper interaction with customers who are interested in S.T. and its products.

Reason for Implementing 'coorum'
'Hiyocolabo' aims to be a space where participants can share helpful information for daily life, exchange new discoveries and surprises, and co-create a better lifestyle filled with smiles. By deepening the connection between participants and S.T., and activating a community centered on 'daily life,' the company intends to provide new experiences.

They chose 'coorum' due to its intuitive UI/UX that can be used easily in spare time and Asobica's proven track record of supporting successful fan marketing.

About 'Hiyocolabo'
The community serves as a place for interaction between customers interested in S.T. and S.T. itself. The name combines S.T.'s chick symbol mark, 'collaboration' (implying interaction and cooperation), and 'laboratory' (a place where new discoveries are made for life).

The four main sections are: 'Hiyocolabo News' for latest information and product/campaign updates from S.T.; 'Egg of Ideas' (Idea no Tamago) for gathering genuine feedback and ideas from participants through surveys; and two discussion boards: 'Piyo-Piyo TALK' for daily life topics, and 'Hiyoko-gram' for photo sharing.

While anyone can browse the content for free, free member registration is required to post or participate in member-exclusive features.

S.T. Corporation Official Community 'Hiyocolabo': https://hiyocolabo.st-c.co.jp/

Comments from S.T. Corporation Representative
'We have been delivering products and services that closely align with our customers' lives, aiming to be a wellness company. As a new challenge, we have opened 'Hiyocolabo.' It is a place where participants can freely exchange wisdom and ideas for daily life. We want to gather the real voices of everyone regarding 'daily life' and co-create a better lifestyle, making every day full of smiles.'

About 'coorum' by Asobica
'coorum' is a platform that improves CX by collecting, AI-analyzing, and utilizing zero-party data (customer's genuine insights) through community and research tools. It visualizes the 'genuine voices of customers'—such as actual usage and the background/emotions behind actions—that cannot be understood from digital behavior data alone, thereby maximizing product development, brand strategy, and marketing impact.

- coorum Website: https://coorum.jp
- Service Introduction Materials: https://coorum.jp/document_requests