Hair care brand 'Carena' achieves 295% of its crowdfunding goal
Hair care brand 'Carena', operated by Arute Inc., reached 295% of its crowdfunding goal on CAMPFIRE.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 12:00
- 🔍 Collected: May 31, 2026 at 23:12 (107h 12m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 01:13 (26h 0m after Collected)
The new hair care brand 'Carena' offers shampoos and treatments developed with a focus on ingredient design. Arute Inc. (Shibuya, Tokyo; CEO: Yuki Fujita) announced that its crowdfunding project for 'Carena' has achieved 295% of its target. The brand aims to provide a daily hair care experience that is enjoyable, focusing on texture, scent, and the time spent using the products. Key features include high-concentration silk PPT cleansing ingredients and a formula that avoids quaternary cationic surfactants. The total support amount reached 2,957,776 yen. The company plans to open its official EC site and begin general sales in early June 2026.
FAQ
Key factors for launching a hair care brand in Taiwan?
Ingredient transparency and influencer marketing via social media are crucial.