[LIPS Monthly Trend Award] Announcing the Latest Trends for June 2026: Turning Social Media 'Curiosity' into Purchases

The beauty platform 'LIPS,' operated by AppBrew Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Takashi Matsuda), presents the 'LIPS Monthly Trend Award' to quickly identify and recognize emerging beauty trends.

In May 2026, consumer psychology—driven by the desire to 'actually try' products trending on social media—became evident across all categories. Key movements included the cosmetics category focusing on long-lasting needs, the base makeup category boosted by mini-size launches for new users, the skincare category continuing to face shortages due to seasonal demand, and the hair care category where user-generated content from real-life touchpoints drove engagement. The trend of curiosity leading to experience, diffusion, and purchase was notably prominent.

The LIPS Monthly Trend Award is determined based on items calculated through LIPS' proprietary logic, combined with votes from 'Project LIPS,' a community of early adopters in the beauty field. It is an award that catches and promotes the 'raw gems' of trends discussed on LIPS and other social media platforms.

■ Highlights of the LIPS Monthly Trend Award (June 2026)

The cosmetics category saw lip products take the top spots this month. New-concept items combining the charms of gloss and lipstick were popular. Interest in 'high-end-looking' lip products that offer premium finishes at affordable prices remains high, with social media comparative reviews significantly driving purchase decisions.

■ About the Aggregation for June 2026

・Aggregation Period: April 20, 2026 – May 19, 2026
・Target Products: Products reviewed on LIPS during the period
・Number of Items Aggregated: 13,278

【Cosmetics Category】Lip products dominated the top 3. A '2-way lip' product offering premium quality at an affordable price took the top spot.

<1st Place: Laka - Perfect Twin Lip>
https://lipscosme.com/products/695789
The latest product from Laka features a long-lasting formula. It is a 2-way lip product integrating a satin-matte liquid rouge with a clear glossy finish. Its dual-texture design, allowing for both standalone or layered use, has become a hot topic in the beauty community. Following its launch, social media posts verifying its quality, praising it for offering 'premium finishes at a drugstore price,' spread rapidly. Its high-quality finish, rivaling prestige brands, has taken LIPS trends by storm.

<2nd Place: Dior - Addict Gloss Lipstick>
https://lipscosme.com/products/698405
Born from the 'Dior Addict' line, this is a new 'gloss-in-lipstick' item. It melts upon contact with the warmth of the lips, delivering three-dimensional gloss and a refreshing, comfortable fit. Its jelly-like color payoff has attracted interest from beauty enthusiasts on LIPS and other social media, with reviews praising it as a 'lipstick with endless gloss' and noting its 'extraordinarily cute packaging.' It is garnering broad support from both existing brand fans and new users.

<3rd Place: hince - Mirror Dew Gloss>
https://lipscosme.com/products/696327
This new gloss from Korean beauty brand 'hince' offers both rich, mirror-like gloss and a lightweight feel. With just one swipe, it provides a mirror-like shine and volume. Users who tried it after seeing a post by LIPS creator 'borotama' commented on its 'lustrous, glossy lips' and its 'natural color payoff, easy to use even on skin prone to redness.' Its suitability for daily use at school or work is likely contributing to its broad support.

【Base Makeup Category】Mini-size launches gain a new fan base. Spotlight on 'DECORTÉ' masterpiece powder.

<1st Place: DECORTÉ - Loose Powder>
https://lipscosme.com/products/577538
The 'light-reflecting face powder' representing DECORTÉ, known for its smooth, silk-touch finish that blends into the skin for a glowing, transparent look, saw increased attention after a limited-quantity mini-size was released in late April 2026. Users commented, 'I’ve always been curious, and now I can finally try it with the mini size,' effectively lowering the purchase barrier for new users and gaining support across a wide demographic.