New Color Contact Lens Brand 'Lillbon' Debuts! Featuring ME:I's RINON as Image Model, Pre-sale Starts May 22, 2026 (Friday) on Qoo10

ANW Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Tadashi Shimizu, hereinafter ANW) will launch the new color contact lens brand 'Lillbon' on May 22 (Friday), featuring RINON from the hugely popular girl group 'ME:I' as its image model, marking her first solo model appointment.

The new color contact lens brand 'Lillbon' proposes "just right cuteness" for the current mood, calculating even the nuances of pupils captured in photos and videos.

RINON, serving as the image model, expresses different atmospheres through four visuals, from soft and sweet expressions to a slightly cool mood, multi-dimensionally depicting the world of Lillbon.

While prioritizing photogenic appeal, the brand also adds a casual elegance that is easy to use in daily life. With a design that is easy to incorporate into daily makeup, as well as for fan activities and events, Lillbon offers a wide range of products suitable for daily wear to special occasions, thanks to its subtle color variations and refined designs.

Product Lineup (All 4 Colors)

Sweet and subtly colored pink

Like a tied ribbon, subtly cute eyes

Gentle brown for naturally enhanced, softly defined eyes

Moist and sparkling, photogenic texture lenses

Subtle sheer beige with a delicate thin rim,

For sparkling transparency

Innocent, kitten-like gaze

Beloved mood gray eyes

RINON Muse Appointment Campaign

Follow and like/repost Lillbon's official Instagram/X to win one of RINON's autographed unreleased photos for a total of 8 lucky winners!!

■Campaign Period

May 13, 2026 (Wednesday) - May 20, 2026 (Wednesday)

■Campaign Details

・Instagram: Follow & like & save the post.

Your chances of winning increase if you comment with your favorite color out of the 4 types on the target campaign post!

・X: Follow & like & repost the post.

Your chances of winning increase if you reply with your favorite color out of the 4 types on the target campaign post!

Lillbon Qoo10 Pre-sale Commemoration Campaign

To commemorate the Qoo10 pre-sale, we will be holding a limited-time campaign where you can purchase products at a special discount starting from May 22 (Friday).

■Campaign Period

May 22, 2026 (Friday) - May 28, 2026 (Thursday)

■Campaign Details

①20% Coupon Distribution

1 box (single item): Regular price 1,540 yen → 1,232 yen (tax included) with coupon.

3 box set: Regular price 4,620 yen → 3,696 yen (tax included) with coupon.

②Review Campaign

For customers who purchase a 3 box set and submit a review, we will present up to 120 points.

■Participating Store

PONPISH Qoo10 Store

■Notes

・Coupons are limited to the first 1,000 pieces and will end once they run out.

・The review campaign is only applicable to the 3 box set page.

Brand Concept

RINON Profile

Born September 30, 2006, in Okayama. Debuted with ME:I after gaining overwhelming support and achieving 2nd place in 'PRODUCE 101 JAPAN THE GIRLS,' one of Japan's largest girl group survival audition programs. She radiates overwhelming charm and charisma, captivating many fans across generations. Her innocent and cheerful character seen on social media and in the media, combined with her excellent fashion sense that skillfully incorporates trends, has garnered immense support from Gen Z.

Product Overview

■Product Name: ANW One Day 38UV whim

■General Name: Daily disposable color contact lenses for vision correction

■Approval Number: 30700BZX00180A01

■Usage Period: 1 day

■Power Range: ±0.00, -0.75, -1.00~-5.00D (0.25step), -5.50~-8.00 (0.50Dstep)

■DIA: 14.5mm

■BC: 8.7mm

■Water Content: 38%

■Manufacturer's Suggested Retail Price: In-store | 10 lenses per box 1,485 yen (tax included)・Online | 10 lenses per box 1,540 yen (tax included)

■Distributor: ANW Co., Ltd.

■Release Date

May 22, 2026 (Friday) Qoo10 Official Shop Release

June 1, 2026 (Monday) Sequentially released at Don Quijote stores nationwide

June 11, 2026 (Thursday) Released on various online stores

■PONPISH Sales Channels

Official Online Store・Qoo10・Rakuten Ichiba・Amazon・Yahoo! Shopping・SHOPLIST・ZOZOTOWN・Mercari Shops

■Official Brand Website: https://lillbon.jp

■Official SNS Account

・Instagram: https://www.instagram.com/lillbon_official

Keywords: