Over 10,000 Visitors in 7 Days at Tokyo Shibuya POPUP: Japan's First Korean Used Clothing Specialty Store "GOODFLAT-KOREA-" Organizes its Own Event
GOODFLAT-KOREA-, Japan's first specialty store for Korean used clothing, announced that its limited-time POPUP event in Tokyo Shibuya attracted over 10,000 visitors in the first seven days. The event, held from April 29 to May 10, 2026, has garnered significant attention from Gen Z and other young people interested in Korean fashion.
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- 📰 Published: May 7, 2026 at 18:00
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ANEW Co., Ltd. (Headquarters: 180-1 Imaizumi Shinmachi, Utsunomiya City, Tochigi Prefecture, Representative Director: Ryohei Yanaka) is pleased to announce that GOODFLAT-KOREA- (Good Flat Korea), a specialty store for Korean used clothing, which it operates, has exceeded 10,000 visitors in the first seven days of its limited-time POPUP event currently being held in the Shibuya area of Tokyo.
This POPUP is a limited-time event being held in Shibuya, Tokyo, for 12 days from Wednesday, April 29, 2026 (public holiday) to Sunday, May 10.
Unlike exhibitions at commercial facilities or large-scale events, this Shibuya POPUP is being held independently, planned, organized, and operated by GOODFLAT-KOREA- itself. By focusing on self-promotion through official social media, LINE members, and existing customers, a large number of customers visited the event.
Amidst growing interest in Korean fashion and culture, GOODFLAT-KOREA-'s unique product lineup, centered on Korean brand used clothing, and the shopping experience of encountering one-of-a-kind items, have garnered significant attention, particularly among Gen Z and other young people.
This POPUP will be held until Sunday, May 10. In the latter half of the event period, we will continue to offer a wide range of products, mainly Korean brand used clothing, providing visitors with new encounters with "Korean used clothing."
■ Over 10,000 visitors in 7 days at an independently organized POPUP with self-promotion
This Tokyo/Shibuya POPUP is an independent event planned, organized, and operated by GOODFLAT-KOREA- itself.
Event announcements and visitor promotion were primarily conducted through official Instagram, TikTok, LINE members, and existing customers. Without relying on external events or commercial facilities for attracting visitors, a large number of people visited from the first day, and the event has received a strong response in the first half of its duration.
Held in Shibuya, an area with high fashion and culture sensitivity, this event confirms the brand's ability to disseminate information, its power to attract customers through SNS, and the expansion of its customer community.
GOODFLAT-KOREA- has been working to expand awareness of the new genre of Korean used clothing through POPUP events held nationwide. This Shibuya event, in addition to its expansion in local commercial facilities, has become a testament to the growing interest in Korean used clothing even in cultural centers of the Tokyo metropolitan area.
■ Tokyo/Shibuya POPUP Overview
Event Name: GOODFLAT-KOREA- Tokyo/Shibuya POPUP
Period: Wednesday, April 29, 2026 (public holiday) - Sunday, May 10, 2026
Location: Shibuya area, Tokyo
Visitor Results: Over 10,000 visitors in the first 7 days of the event
Format: Independently organized and operated
Product Lineup: Korean brand used clothing, internationally distributed brand used clothing from Korea, unisex items, T-shirts, sweatshirts, hoodies, knitwear, jackets, outerwear, etc.
At this POPUP, we offer a wide range of easy-to-wear unisex items, mainly Korean brand used clothing. We provide a POPUP experience that can be enjoyed not only by customers familiar with used clothing but also by those who are new to used clothing through Korean fashion.
■ "Korean Used Clothing" as a new fashion choice for Gen Z
In recent years, interest in Korean culture has been growing in Japan, driven by K-POP, Korean dramas, Korean cosmetics, and Korean fashion.
However, the distribution of Korean brand used clothing is still limited in general used clothing stores in Japan, making it a genre that is difficult to get a hold of.
GOODFLAT-KOREA- selects used clothing mainly from brands born and grown in Korea, and internationally distributed brands within Korea. We offer a lineup tailored to Japanese trends and styling.
The characteristics of Korean used clothing include trendy silhouettes, easy-to-wear unisex designs, a large number of items in good condition, and the opportunity to find unique, one-of-a-kind items.
At this Shibuya event, a large number of visitors were seen not only among customers familiar with used clothing but also among those who came because of their interest in Korean fashion and culture.
■ Enjoying a POPUP experience of encountering one-of-a-kind items through Korean culture
GOODFLAT-KOREA- proposes a POPUP experience where visitors can encounter their own unique item, driven by their interest in Korean fashion and culture.
At the venue, a wide range of items that can be easily incorporated into daily styling are displayed, mainly Korean brand used clothing, including sweatshirts, hoodies, knitwear, jackets, and outerwear.
The opportunity to find one-of-a-kind used items and enjoy the unique silhouettes and designs of Korean brands has gained support from visitors, especially Gen Z.
This POPUP is a limited-time event being held in Shibuya, Tokyo, for 12 days from Wednesday, April 29, 2026 (public holiday) to Sunday, May 10.
Unlike exhibitions at commercial facilities or large-scale events, this Shibuya POPUP is being held independently, planned, organized, and operated by GOODFLAT-KOREA- itself. By focusing on self-promotion through official social media, LINE members, and existing customers, a large number of customers visited the event.
Amidst growing interest in Korean fashion and culture, GOODFLAT-KOREA-'s unique product lineup, centered on Korean brand used clothing, and the shopping experience of encountering one-of-a-kind items, have garnered significant attention, particularly among Gen Z and other young people.
This POPUP will be held until Sunday, May 10. In the latter half of the event period, we will continue to offer a wide range of products, mainly Korean brand used clothing, providing visitors with new encounters with "Korean used clothing."
■ Over 10,000 visitors in 7 days at an independently organized POPUP with self-promotion
This Tokyo/Shibuya POPUP is an independent event planned, organized, and operated by GOODFLAT-KOREA- itself.
Event announcements and visitor promotion were primarily conducted through official Instagram, TikTok, LINE members, and existing customers. Without relying on external events or commercial facilities for attracting visitors, a large number of people visited from the first day, and the event has received a strong response in the first half of its duration.
Held in Shibuya, an area with high fashion and culture sensitivity, this event confirms the brand's ability to disseminate information, its power to attract customers through SNS, and the expansion of its customer community.
GOODFLAT-KOREA- has been working to expand awareness of the new genre of Korean used clothing through POPUP events held nationwide. This Shibuya event, in addition to its expansion in local commercial facilities, has become a testament to the growing interest in Korean used clothing even in cultural centers of the Tokyo metropolitan area.
■ Tokyo/Shibuya POPUP Overview
Event Name: GOODFLAT-KOREA- Tokyo/Shibuya POPUP
Period: Wednesday, April 29, 2026 (public holiday) - Sunday, May 10, 2026
Location: Shibuya area, Tokyo
Visitor Results: Over 10,000 visitors in the first 7 days of the event
Format: Independently organized and operated
Product Lineup: Korean brand used clothing, internationally distributed brand used clothing from Korea, unisex items, T-shirts, sweatshirts, hoodies, knitwear, jackets, outerwear, etc.
At this POPUP, we offer a wide range of easy-to-wear unisex items, mainly Korean brand used clothing. We provide a POPUP experience that can be enjoyed not only by customers familiar with used clothing but also by those who are new to used clothing through Korean fashion.
■ "Korean Used Clothing" as a new fashion choice for Gen Z
In recent years, interest in Korean culture has been growing in Japan, driven by K-POP, Korean dramas, Korean cosmetics, and Korean fashion.
However, the distribution of Korean brand used clothing is still limited in general used clothing stores in Japan, making it a genre that is difficult to get a hold of.
GOODFLAT-KOREA- selects used clothing mainly from brands born and grown in Korea, and internationally distributed brands within Korea. We offer a lineup tailored to Japanese trends and styling.
The characteristics of Korean used clothing include trendy silhouettes, easy-to-wear unisex designs, a large number of items in good condition, and the opportunity to find unique, one-of-a-kind items.
At this Shibuya event, a large number of visitors were seen not only among customers familiar with used clothing but also among those who came because of their interest in Korean fashion and culture.
■ Enjoying a POPUP experience of encountering one-of-a-kind items through Korean culture
GOODFLAT-KOREA- proposes a POPUP experience where visitors can encounter their own unique item, driven by their interest in Korean fashion and culture.
At the venue, a wide range of items that can be easily incorporated into daily styling are displayed, mainly Korean brand used clothing, including sweatshirts, hoodies, knitwear, jackets, and outerwear.
The opportunity to find one-of-a-kind used items and enjoy the unique silhouettes and designs of Korean brands has gained support from visitors, especially Gen Z.