ANDGIVE Publishes 9 Success Stories of SNS Management Support for Retailers, Reveals Common Factors for Doubling Sales, and Announces Entry into New Markets

ANDGIVE Inc. (Tokyo, Representative: Yoshimitsu Harada), which provides SNS management support for retail stores, has published 9 of its past support track records on its own website (https://andgive.co.jp/works).

Under the rule of publishing only track records with hard numbers—whether it's sales or store visits—and not just 'followers increased', the company disclosed the transformations of 9 companies across Saga, Shiga, Gifu, Nagasaki, Mie, Nagoya, Tokushima, and Osaka. At the same time, they announced the start of support in the reuse and used car sales sectors, utilizing the know-how cultivated through retail store support.

Are you experiencing any of these situations? - Spending money on newspaper inserts, but the response in customer traffic has weakened. - Tried SNS on your own, but followers aren't increasing, and it's not leading to store visits. - Gave up on SNS thinking 'it's a rural area' or 'it's not suited for our industry'. - Want to utilize SNS better at a reuse or used car dealership. The answers to these problems lie within the cases of these 9 companies.

Success Case 1 | Family Shop Kurumaya (Higashiosaka City) Kurumaya had stagnated at 3,000 Instagram followers and faced declining sales after the mask demand ended. ANDGIVE designed a flow from 'awareness to visit to purchase' starting with TikTok, shifting to personality-appealing content centered around the 'Minion President'. As a result, TikTok followers increased from 0 to 18,000, and Instagram followers from 3,000 to 41,000. Monthly visitors improved from 4,900 to 7,100 (+45%), and the average customer spend rose from 2,330 yen to 2,700 yen (+16%). Sales for the two years following implementation grew to 185% year-on-year.

Success Case 2 | Nishikiya (Tokushima Prefecture) Nishikiya, a family goods store with two locations in Tokushima. Despite having 6,000 Instagram followers, their posts were skewed toward existing followers and didn't lead to acquiring new customers. ANDGIVE shifted them to personality-appealing content centered on the managing director, 'Entertainer Jun'. As a result, Instagram followers increased to 15,000. Sales maintained an average of 130%, with visits and inquiries coming from all over the country.

3 Things Common to Stores That Doubled Their Sales: 1. Stopped just uploading products and designed a concept: Verbalizing 'who and what this account delivers to'. 2. Changed the SNS and the sales floor as a 'set': If the sales floor doesn't match the SNS, repeats won't happen. 3. Sold the 'person', not the 'product': Changing the motivation for visiting from 'products are cheap' to 'want to meet the president'.

Full-Scale Start of Support for Reuse and Used Car Dealerships: ANDGIVE will fully enter the reuse and used car sales fields, where individual product differences and stories easily become SNS content.

FAQ: Q: I tried SNS myself but it didn't grow. What's different? A: Often, 'concept design' is missing. Designing who, what, and how you deliver first is the biggest difference. Q: Does it really work for regional stores? A: All 9 cases are regional stores. Used correctly, it attracts customers from far away.