Company Name Change Announcement: Ancar Co., Ltd. to Cargent Co., Ltd.
Ancar Co., Ltd. has officially changed its company name and service name to Cargent Co., Ltd. This strategic move aims to further contribute to car users and the automotive industry while accelerating business growth through enhanced services like AI-powered self-listing and expanded partnerships.
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- 📰 Published: May 7, 2026 at 18:00
- 🔍 Collected: May 7, 2026 at 09:31
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New ways to buy and sell cars are here. Cargent, the car agent.
Ancar Co., Ltd. (Headquarters: 2-13-34 Izumi, Suginami-ku, Tokyo; Representative Director: Fumiaki Okuno) has announced that it will change its company name to Cargent Co., Ltd. and its service name from "Ancar" to "Cargent," with the aim of further contributing to car users and the industry as a whole, and accelerating business growth.
Building on its past achievements and trust, the company will further evolve its car services and accelerate business growth.
■ Background of the Change
Until now, as "Ancar," the company has operated a peer-to-peer car trading marketplace, addressing issues such as intermediary costs and the complexity of procedures in existing automotive distribution.
While peer-to-peer transactions allow sellers to sell at a higher price and buyers to purchase at a lower price by reducing intermediary costs, challenges such as name transfers, transportation, and quality assurance still exist.
On the other hand, in the used car industry, web marketing and digitalization of operations are not sufficiently advanced. Furthermore, recent scandals have drawn harsh scrutiny to the entire industry, creating a structural problem where honest businesses are not fairly evaluated.
To address these challenges, the company has not only strengthened its online functions but also promoted the establishment of a system that designates affiliated dealerships nationwide as "direct sales outlets."
In 2024, the company formed a strategic partnership with Hattori Motors Co., Ltd., which operates a wide range of businesses including car sales, purchasing, and maintenance. Under their capital participation, Ancar has strengthened its business foundation.
This has allowed the company to expand the quality and scope of its services by leveraging Hattori Motors' diverse resources and network in automotive distribution, purchasing and sales, and maintenance. This has not only provided value to car users but also established a foundation for further deepening its contribution to the entire industry through expanding partnerships with dealerships nationwide.
Based on these developments, the company has decided to refresh its company name and brand to further contribute to car users and the industry as a whole, and to accelerate business growth.
■ Service Evolution and Future Outlook
The new brand "Cargent" will inherit the achievements and trust built so far, and to provide even more customer-centric car services, will first advance the following service evolutions to further improve the user experience.
1. New implementation of a "My Page" where sellers can check sales status in real-time.
2. Provision of an AI-powered self-listing function (allowing owners to sell their beloved cars while they remain in their garage) (scheduled around June 2026).
3. Expansion of the Cargent network (currently 18 locations, aiming for 100 locations by 2026).
4. Launch of services for dealerships (strengthening collaboration within the Cargent network using AI, deployment of business support tools, etc.).
This will create an environment where sellers can proceed with transactions confidently while understanding the situation, and provide a more efficient and less burdensome selling experience.
Moving forward, Cargent will continue to create new car services, unconstrained by traditional frameworks, through the fusion of technology and reality.
Please note that the conventional service content and transaction relationships will remain unchanged.
Representative Comment
We will cherish the achievements and trust cultivated as Ancar, and embark on new challenges as Cargent.
Buying and selling cars is one of the most important decisions for many people. That is why we believe it is crucial to provide value that includes not only price, but also peace of mind and satisfaction.
Furthermore, our important mission is not only to provide value to car users but also to develop together with the entire industry, including dealerships nationwide.
Moving forward, through the fusion of technology and reality, we will continue to realize a more transparent and stress-free buying and selling experience, and contribute to the development of the entire industry, without being bound by conventional frameworks.
Representative Director Fumiaki Okuno
Company Profile
Company Name: Cargent Co., Ltd. (formerly Ancar Co., Ltd.)
Location: 2-13-34 Izumi, Suginami-ku, Tokyo
Representative: Fumiaki Okuno, Representative Director
Business Activities: Operation of car brokerage platforms and provision of related services, sales and purchase of used cars
URL: https://cargent.jp/
Parent Company: Hattori Motors Co., Ltd. (Car sales, purchasing, maintenance, car rental business)
Inquiries Regarding This Matter
Cargent Co., Ltd.
Contact: Takemoto
Email: pr@cargent.jp
Ancar Co., Ltd. (Headquarters: 2-13-34 Izumi, Suginami-ku, Tokyo; Representative Director: Fumiaki Okuno) has announced that it will change its company name to Cargent Co., Ltd. and its service name from "Ancar" to "Cargent," with the aim of further contributing to car users and the industry as a whole, and accelerating business growth.
Building on its past achievements and trust, the company will further evolve its car services and accelerate business growth.
■ Background of the Change
Until now, as "Ancar," the company has operated a peer-to-peer car trading marketplace, addressing issues such as intermediary costs and the complexity of procedures in existing automotive distribution.
While peer-to-peer transactions allow sellers to sell at a higher price and buyers to purchase at a lower price by reducing intermediary costs, challenges such as name transfers, transportation, and quality assurance still exist.
On the other hand, in the used car industry, web marketing and digitalization of operations are not sufficiently advanced. Furthermore, recent scandals have drawn harsh scrutiny to the entire industry, creating a structural problem where honest businesses are not fairly evaluated.
To address these challenges, the company has not only strengthened its online functions but also promoted the establishment of a system that designates affiliated dealerships nationwide as "direct sales outlets."
In 2024, the company formed a strategic partnership with Hattori Motors Co., Ltd., which operates a wide range of businesses including car sales, purchasing, and maintenance. Under their capital participation, Ancar has strengthened its business foundation.
This has allowed the company to expand the quality and scope of its services by leveraging Hattori Motors' diverse resources and network in automotive distribution, purchasing and sales, and maintenance. This has not only provided value to car users but also established a foundation for further deepening its contribution to the entire industry through expanding partnerships with dealerships nationwide.
Based on these developments, the company has decided to refresh its company name and brand to further contribute to car users and the industry as a whole, and to accelerate business growth.
■ Service Evolution and Future Outlook
The new brand "Cargent" will inherit the achievements and trust built so far, and to provide even more customer-centric car services, will first advance the following service evolutions to further improve the user experience.
1. New implementation of a "My Page" where sellers can check sales status in real-time.
2. Provision of an AI-powered self-listing function (allowing owners to sell their beloved cars while they remain in their garage) (scheduled around June 2026).
3. Expansion of the Cargent network (currently 18 locations, aiming for 100 locations by 2026).
4. Launch of services for dealerships (strengthening collaboration within the Cargent network using AI, deployment of business support tools, etc.).
This will create an environment where sellers can proceed with transactions confidently while understanding the situation, and provide a more efficient and less burdensome selling experience.
Moving forward, Cargent will continue to create new car services, unconstrained by traditional frameworks, through the fusion of technology and reality.
Please note that the conventional service content and transaction relationships will remain unchanged.
Representative Comment
We will cherish the achievements and trust cultivated as Ancar, and embark on new challenges as Cargent.
Buying and selling cars is one of the most important decisions for many people. That is why we believe it is crucial to provide value that includes not only price, but also peace of mind and satisfaction.
Furthermore, our important mission is not only to provide value to car users but also to develop together with the entire industry, including dealerships nationwide.
Moving forward, through the fusion of technology and reality, we will continue to realize a more transparent and stress-free buying and selling experience, and contribute to the development of the entire industry, without being bound by conventional frameworks.
Representative Director Fumiaki Okuno
Company Profile
Company Name: Cargent Co., Ltd. (formerly Ancar Co., Ltd.)
Location: 2-13-34 Izumi, Suginami-ku, Tokyo
Representative: Fumiaki Okuno, Representative Director
Business Activities: Operation of car brokerage platforms and provision of related services, sales and purchase of used cars
URL: https://cargent.jp/
Parent Company: Hattori Motors Co., Ltd. (Car sales, purchasing, maintenance, car rental business)
Inquiries Regarding This Matter
Cargent Co., Ltd.
Contact: Takemoto
Email: pr@cargent.jp