[June 2026] Balance-Based Marketing Seminar: Methods and Case Studies for Web Lead Generation Focusing on Quality and Quantity Balance

ALUHA Co., Ltd. (HQ: Kanazawa, Ishikawa; Representative: Eisaku Ogino) will hold a Balance-Based Marketing Seminar in June 2026, titled "Methods and Case Studies for Web Lead Generation Focusing on Quality and Quantity Balance."

In this seminar, digital marketing managers at BtoB companies handling technical products will learn how to generate leads using the web. The seminar goes beyond simple strategy introductions to present methods and case studies that emphasize the "balance between quality and quantity."

We define lead quality as "leads close to closing or with potential for future large-scale business," and lead quantity as "sales targets regardless of business size." The seminar covers how to visualize and adjust the balance between quality and quantity. Attendees will learn "how to acquire high-quality leads" and "how to increase quality while maintaining quantity." This seminar is ideal for managers facing issues such as "low quality of leads acquired via websites" or "wanting to focus on the balance between quantity and quality."

Seminar Title:
Balance-Based Marketing Seminar: Methods and Case Studies for Web Lead Generation Focusing on Quality and Quantity Balance

Seminar Content:
(1) Definition of lead quality and quantity
(2) Case studies visualizing the balance of quality and quantity
(3) How to create criteria for judging lead quality
(4) Concrete examples of web strategies targeting both quality and quantity

Seminar Overview:
Format: Individual seminar (conducted only between the applying company and ALUHA). This format allows for deeper discussion.
Dates: June 8 to June 30, 2026 (excluding weekends and holidays). As it is an individual seminar, scheduling will be arranged after application.
Method: Online seminar
Cost: Free
Capacity: Up to 3 companies
Organizer: ALUHA Co., Ltd.

Company Profile:
Name: ALUHA Co., Ltd.
Headquarters: ALUHA WEST 101, 6-163 Nishiizumi, Kanazawa City, Ishikawa Prefecture
Representative: Eisaku Ogino
Business: BtoB marketing support for technical BtoB products in manufacturing and IT industries
Established: April 2003