Can You Really Stay Poor? Former Firefighter Yuuki Ishida's Rags-to-Riches Memoir Released

Yuuki Ishida, CEO of ALO's Inc., released his book titled 'Can You Really Stay Poor? – The Turnaround Story of a Former Firefighter Born into Poverty' on Saturday, June 13, 2026.

This book is a candid memoir of the author's life, from growing up in poverty and playing in the Koshien high school baseball tournament, to serving as a firefighter, facing financial fraud that led to massive debt, and ultimately founding his own company.

Even 'stable' jobs can collapse

Born and raised in a run-down tenement in Kadoma City, Osaka Prefecture, the author grew up in a poor household. His father worked night shifts as a taxi driver, while his mother struggled with mental illness, frequently being hospitalized. From a young age, he questioned, 'Why is my family so poor compared to others?'

For him, baseball became a beacon of hope. He achieved his dream of playing at Koshien in high school, then pursued a stable public servant career as a firefighter.

However, at age 21, he fell victim to fraud and accumulated nearly 3 million yen in debt, despite earning only 170,000 yen per month after taxes. He learned the hard way that even a 'stable' public sector job offers no real security without financial literacy.

Determined to change his fate, he began studying side hustles, business, financial education, and asset building, taking relentless action to transform his life.

Today, he provides consulting services for individuals and corporations, helping them reduce financial and life-related anxieties.

By the time readers finish this book, they will understand that while one cannot change their upbringing or past, they can reshape their future through learning and action. This book serves as a first step toward reevaluating your own life.

Who should read this book?

- Those worried about their current lifestyle or future finances - People questioning whether their current path is right for them - Individuals seeking real-life stories of overcoming adversity - Anyone considering a side hustle or starting their own business - Those interested in financial education and asset formation

Author Information

Yuuki Ishida

Representative Director of ALO's Inc., a financial education and asset-building consulting firm.

Played in the Koshien high school baseball tournament. After graduating from vocational school, he became a firefighter in 2014, dedicating himself to protecting people's lives and property.

Later founded ALO's Inc., leveraging his experience growing up in poverty and his expertise in financial education to provide consulting services for individuals and businesses.

He is known for his clear, practical coaching, having consulted with over 500 clients annually.

Book Overview

Title: 'Can You Really Stay Poor? – The Turnaround Story of a Former Firefighter Born into Poverty'

Author: Yuuki Ishida

Release Date: Saturday, June 13, 2026

Publisher: Sanctuary Japan Inc.

Language: Japanese

Table of Contents

Chapter 1: No Money! A Baseball Dream Born in a Poor Tenement

Chapter 2: The Road to Koshien and Beyond – Why Did Ishida Dream of Being a Public Servant?

Chapter 3: Achieving the Dream of Becoming a Rescue Worker… Then Hitting Rock Bottom Due to Fraud – At a Crossroads

Chapter 4: How to Live in an Era Where Stability Is No Guarantee – The Future Can Be Changed Through Action and Effort

Final Chapter: Advice for Those Considering a Side Hustle or Independence

Where to Purchase

Amazon (Print Edition) https://www.amazon.co.jp/dp/4911743204

Amazon (Kindle Edition) https://www.amazon.co.jp/dp/B0H54R6VXW

Company Overview: ALO's Inc.

Corporate Name: ALO's Inc.

Representative Director: Yuuki Ishida

Address: 3-16-21-2003 Minamihorie, Nishi-ku, Osaka City, Osaka 550-0015, Japan

Website: https://alos-ltd.studio.site/

Contact: 070-4007-8394 (Business Hours: 9:00–17:30, excluding weekends, holidays, year-end and New Year)