All Personal Starts 10th Year, Strengthens Support for Regional SMEs with New 'Partner as a Stakeholder' Vision

All Personal marks its 10th anniversary today, June 1, 2026. Originally established through strategic HR community operations and HR tech services, the company is now pivoting toward hands-on support as a 'Partner as a Stakeholder' committed deeply to people and organizational challenges, driven by the background of labor shortages and the need for organizational transformation. By utilizing an approach that empathizes with the real-life emotions and context of the workplace, the company promotes sustainable growth support for manufacturing firms and regional SMEs.

We express our deepest gratitude to our clients, partners, and stakeholders who have supported us, and we are pleased to announce our new vision and management policy as we embark on our 10th year.

(Photo: Front, left to right: Executive Officer Kazuo Suzuki, Representative Director Masafumi Echizenya, Director Takashi Hansaka; Back, left to right: Director Tetsuya Maeda, Director Shinya Tsuruta, Auditor Yoichi Sakai, Director Daiki Kajiwara)

■ All Personal's Journey So Far
All Personal has been dedicated to solving challenges related to people and organizations. In its early years, the company spearheaded the importance of strategic HR through operations such as the 'CANTERA' community and the 'BI CAREER' service. These initiatives built the foundation for the company's solid expertise and credibility today. (Note: These services are no longer in operation as of 2026).

Subsequently, the company shifted its focus to 'solving real-world frontline challenges,' strengthening services such as HR system design, recruitment support, and improving workplace engagement, primarily for manufacturing firms. The 'gritty' approach of thoroughly empathizing with the emotions and context of employees, which we always prioritize, has been supported by many business owners, allowing us to gradually expand our business scale.

Consolidating our wealth of experience and knowledge in field support, we established the new vision of 'Partner as a Stakeholder' in 2025. This redefines our stance not merely as external consultants, but as 'stakeholders' who understand the client's organization better than the client themselves, and who walk alongside them, sharing the pain of transformation. This new vision has solidified the value we provide.

Now, in our 10th year, we are utilizing the success models cultivated in metropolitan areas and the manufacturing industry to focus on supporting regional SMEs. We are committed to standing by regional business leaders facing labor shortages and organizational change, contributing to the revitalization of local economies. While drawing strength from our history, All Personal will charge ahead to the next stage as a 'Partner as a Stakeholder.' (Service regions: Hokkaido, Aomori, Akita, Fukushima, Tokyo, Kanagawa, Niigata, Shizuoka, Aichi, Hyogo, Fukui, Okayama, Kumamoto, Kagoshima).

■ New Vision: 'Partner as a Stakeholder'
Many business leaders face the gap between 'ideal and execution' and the 'division between strategy and the workplace' that occurs after expensive consulting. We are putting an end to such formal support and have launched the 'Partner as a Stakeholder' vision as a new partnership that walks alongside the client through everything from strategy formulation to concrete realization. Our mission is not just to provide knowledge or reports, but to passionately support tangible changes in people and organizations, remaining the most trusted ally for our clients.

What we value most is our 'attitude of understanding the client's organization and workplace more deeply than the client themselves.' Instead of imposing generalized theories or successful case studies from other companies, we harness the unique organizational culture and climate cultivated by the company to create a growth path exclusive to them, pursuing unparalleled frontline commitment.

■ Commitment to the Frontline
Growth hints undoubtedly lie in a company's 'frontline.' We dive deep into every aspect of our clients' operations, paying thorough attention to the expressions, conversations, and daily activities of every single employee. Rather than imposing general theories or analysis, we discover a unique growth story that can only be found through live information on the frontlines. As a partner in HR strategy who knows the frontline better than anyone, we commit to the site with unparalleled passion to create a starting point for tangible change.

■ Execution is Value
No matter how beautiful the strategy or ideal image, it has no value unless it is executed.