U-NEXT App Now Available on BYD Auto Japan Vehicles: Enhancing In-Car Comfort with Entertainment

U-NEXT, a video streaming service operated by U-NEXT Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Tenshin Tsutsumi), part of the USEN & U-NEXT GROUP, has launched the U-NEXT app on the infotainment system of the 'BYD SEALION 6,' a super hybrid SUV provided by BYD Auto Japan Inc. (Headquarters: Yokohama, Kanagawa; President: Atsuki Tofukuji; BAJ). This initiative marks the first time BAJ has supported a paid video streaming service in Japan and represents a new step in the expansion of connected services promoted by BYD. In the 'BYD SEALION 6,' users can utilize the cabin as a relaxing space during charging, waiting, or breaks. By leveraging the high-resolution display and in-car audio system, the time between travels is transformed into a more comfortable and fulfilling experience. The U-NEXT app can be used by downloading it from the 'BYD Store,' an in-vehicle app store that allows users to add apps to the BYD infotainment system. There is no need to connect external devices such as smartphones; you can seamlessly enjoy high-quality video content, movies, anime, dramas, live music, and sports simply by touching the vehicle's display. Overview of U-NEXT App Provision: Supported Models: BYD SEALION 6 (planned to expand sequentially). How to obtain: Download from the BYD Store. U-NEXT will continue to strive to create an environment where you can enjoy our services in various scenes. Please look forward to it. About U-NEXT: U-NEXT is a video streaming service with the No. 1 number of unlimited viewing works. In addition to enjoying over 460,000 titles including movies, dramas, and anime, you can watch world-class sports such as soccer, golf, and martial arts in real-time, as well as live music and stage performances. Furthermore, we distribute over 1.29 million manga and books, delivering an entertainment experience that transcends genres where you can seamlessly enjoy 'Video,' 'Book,' 'Sports,' and 'Live' in one app.