Browser Game 'Fukuma's Healthy Adventure' Launched, Shake Your Smartphone to Play; TAM Provides Production Support

A limited-time campaign for the Japanese market, 'Fukuma's Healthy Adventure', based on the 'Taiwan Excellence' award given to outstanding products certified by the Taiwanese government, started on Wednesday, May 27, 2026. TAM Co., Ltd., which served as the production partner for this project, sympathizes with Taiwan Excellence's desire to 'support a healthy lifestyle for everyone in Japan' and is calling for widespread participation to help make this campaign a success. ■ What is 'Fukuma's Healthy Adventure'? This is a browser game content where players can enjoy a grand adventure touring famous places across Taiwan together with 'Fukuma', the official mascot of Taiwan Excellence. Players send power to Fukuma by shaking their smartphone up and down, which progresses the journey. Along the way, innovative health and sports products that have won the 'Taiwan Excellence Award' appear to support Fukuma's adventure. It is a novel browser game that funnily encourages the development of healthy habits in early summer. ▼ Special Site (Browser Game): https://twexcellence-healthy-adventure.com/ ■ Commitment as a Production Partner and Message of Support For this campaign, we eliminated the need to download a dedicated app so that users can start their adventure the moment they feel like it. Our company supported the UI/UX design that allows users to comfortably enjoy the 'shake, shake' action directly on their smartphone browser. Additionally, special illustration collaborations with popular SNS creators and a giveaway campaign involving sharing clear screens on X (formerly Twitter) are also being held simultaneously. We aimed for a warm communication design that can be enjoyed by everyone not only within the game but also on SNS timelines. The entire production team will wholeheartedly support this wonderful initiative so that as many people as possible can experience the game and discover the charm of Taiwan while having fun. ■ Event Overview Event Name: 'Fukuma's Healthy Adventure' Duration: Wednesday, May 27, 2026 – Tuesday, June 30, 2026 Format: Online (on the special website) Participation Fee: Free Game URL: https://twexcellence-healthy-adventure.com/ Official SNS: X (@TWexcellence_jp) Instagram (@taiwanexcellence_jp) Facebook (@TaiwanExcellence.jp) ■ About the Taiwan Excellence Award The Taiwan Excellence Award was established in 1993 by the Ministry of Economic Affairs (MOEA) of Taiwan to recognize outstanding achievements of innovative products that Taiwan is proud of. Eligible products undergo a rigorous review based on four main evaluation criteria: 'R&D', 'Design', 'Quality', and 'Marketing'. Additionally, 'being made in Taiwan' is an important selection criterion. The Taiwan Excellence mark is widely recognized globally as a symbol of high quality and excellent design, effectively communicating the innovation of Taiwanese products. For more details, please visit the official website. X: https://twitter.com/twexcellence_jp Instagram: https://www.instagram.com/taiwanexcellence_jp/ Facebook: https://www.facebook.com/TaiwanExcellence.jp Rakuten Shop: https://item.rakuten.co.jp/giftoftw/c/0000000361/ Select Shop: https://taiwanexcellent.jp/ ■ About TAM Co., Ltd. TAM is a creative development partner that creates new value together with its clients. It accompanies clients from production and development to marketing and on-site operations, working on the co-creation of DX (Digital Transformation). Established: April 25, 1992 President & CEO: Shinji Tamehiro Location: 3-28-9 Kanda Ogawamachi, Chiyoda-ku, Tokyo, Sando Building 2F URL: https://www.tam-tam.co.jp/