Kona's Coffee's New Brand 'KNOWS COFFEE' to Open 2nd Store at Aeon Lake Town Outlet on May 30

KONA'S Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Kazutaka Abe), which operates the Hawaiian cafe and restaurant 'Kona's Coffee' under the concept of 'The closest Hawaii', aiming to provide inspiring food experiences, will hold the grand opening of 'KNOWS COFFEE Aeon Lake Town Outlet', the second store of its new brand 'KNOWS COFFEE', on Saturday, May 30, 2026. The store will be located in 'LAKESIDE DINING', a new area of Aeon Lake Town opening on the same day.

'KNOWS COFFEE' was born as a sister brand to 'Kona's Coffee', a Hawaiian cafe and restaurant with 55 locations nationwide. Since opening its first store in Tsudanuma, Chiba on March 18, 2026, it has been visited by a large number of customers, including patrons of 'Kona's Coffee' and local residents. In response to this positive reaction, the company decided to open the second store, 'KNOWS COFFEE Aeon Lake Town Outlet'.

While 'Kona's Coffee' has traditionally offered extraordinary inspiration as 'The closest Hawaii', primarily through roadside locations, 'KNOWS COFFEE' operates under the concept of 'The closest sunset'. It aims to provide a calm and relaxing time similar to a Hawaiian sunset, seamlessly integrated into daily life.

The new 'Aeon Lake Town Outlet store' is located in the new 'LAKESIDE DINING' area and features an open location facing Sakura Lake. Guests can enjoy a relaxing time by the lake, feeling the changing sky colors and breeze. The terrace seating allows guests to experience the brand's 'sunset time' concept while enjoying a pleasant breeze, and the interior is designed with large windows to create a space where nature feels close at hand.

Inside, the store will offer aromatic 100% Hawaii Kona coffee and pancakes carefully baked one by one at a lively 'Pancake Bar'. Guests are invited to enjoy their coffee and meals while taking in the changing scenery and relaxing at their own pace.

Drink and Food Specialties

- Experience rare 100% Hawaii Kona coffee through two processing methods The cafe uses 100% extremely rare Hawaii Kona beans, grown exclusively in the Kona district on the west side of the Big Island. The most distinctive feature of 'KNOWS COFFEE' is that customers can choose not only the type of coffee but also the processing method. Guests can choose between the 'Washed Process', which offers a clean, pure taste, and the 'Natural Process', which highlights the inherent fruity flavors of the coffee.

While the 'Washed Process', where beans are fermented after the fruit is removed, is mainstream in the market, the 'Natural Process' involves fermenting the beans with the fruit intact, bringing out a fruity aroma and deep flavor. However, due to its long drying period and difficult fermentation management, its availability is highly limited. There are very few places in Japan where you can enjoy coffee through both of these methods. Enjoy the meticulous coffee experience at 'KNOWS COFFEE'.

- A lively Pancake Bar baking right before your eyes The store features a lively 'Pancake Bar' where customers can enjoy watching their pancakes being carefully baked one by one right in front of them. You can experience the live action of the batter fluffing up on the griddle, the sound of it browning, the savory aroma spreading, and taste freshly baked pancakes. Pancakes can be ordered starting from 190 yen (tax included) each. While simply enjoying the natural taste of the ingredients is great, pairing them with your favorite toppings like bacon and fried egg, or whipped cream and chocolate sauce, is also highly recommended. Furthermore, a diverse menu is available, including Truffle Butter Pancakes and Brulee Pancakes finished with a burner right before your eyes.

- Fresh fruit sauce prepared for every order Another feature is the fresh fruit sauce prepared in a blender for every order. A total of 5 varieties of sauces that condense the natural flavors of the ingredients are available, including strawberry with a sweet and sour aroma, and mango with a refreshing sweetness. Depending on the topping combinations, you can discover your very own 'personal plate' perfect for your mood or the occasion that day.