Tagonotsuki 'Tea Festival' ~ Special Campaign at Directly Managed Stores: Buy 5 'Fujisan Matcha Kurofuji', Get 1 Free, and More

Tagonotsuki Co., Ltd. (Headquarters: 380-1 Imaizumi, Fuji City, Shizuoka Prefecture; Representative Director and President: Keisuke Makita) will hold a 'Tea Festival' to enjoy the season of new tea at its directly managed stores from today, May 11th (Monday) to May 31st (Sunday).

*Excluding LUSCA Odawara, Entetsu Department Store, and Omiyage Tagonotsuki stores.

As a special campaign during the period, for every five 'Fujisan Matcha Kurofuji' (a new product launched last December) purchased, one 'Kurofuji' will be presented as a gift. This is a very advantageous campaign that includes all single items, assortments, and sets, excluding outlet products.

At the Karyo (cafe) attached to 'Tagonotsuki Takaoka Store' and 'Tagonotsuki Fujisan Gotemba Main Store', a special limited-time menu 'Matcha Affogato' will be offered during the Tea Festival. This is a high-quality, limited-time sweet where the fragrant, rich matcha, smooth vanilla ice cream, homemade red bean paste, and shiratama (rice flour dumplings) blend the bitterness and sweetness perfectly.

In addition, we recommend 'Matcha Dorayaki', which features butter cream made with Shizuoka matcha and homemade red bean paste wrapped in our proud dorayaki pancake, and 'Matcha Kuzuneri', a wobbly, smooth textured sweet sold only on weekends during the period.

Please take this opportunity to enjoy Tagonotsuki's 'Tea Festival'.

https://tagonotsuki.co.jp/event/2026_event/20260511_greentea.html

Fujisan Matcha Kurofuji

Inspired by Katsushika Hokusai's work 'Black Fuji', this product features a sponge cake with Fujinomiya tea charcoal, filled with rich matcha cream made from Fuji City matcha.

[Best before date (approx.)] 7-8 days

*Varies depending on shipping time and season.

1 piece: 280 yen (tax included)

During the Tea Festival period, for every five Kurofuji purchased, one will be presented as a gift.

Matcha Affogato

This is a high-quality, limited-time sweet where the fragrant, rich matcha, smooth vanilla ice cream, homemade red bean paste, and shiratama (rice flour dumplings) blend the bitterness and sweetness perfectly.

It will be offered for a limited time at the Karyo (cafe) attached to the Takaoka Store and Fujisan Gotemba Main Store.

780 yen (tax included)

Drink set: 1,110 yen (tax included)

■ About Tagonotsuki

Founded in 1952 (Showa 27), Tagonotsuki is headquartered and has its factory in Fuji City, Shizuoka Prefecture, at the foot of the world heritage site Mount Fuji. We are dedicated to carefully crafting confections that allow you to taste the flavors of carefully selected ingredients, including the high-quality water springing from Mount Fuji. After the war, the founder returned to his hometown of Fuji City and started Tagonotsuki with the desire to 'brighten up the disheartened and gloomy world with sweet confections.' We operate 22 directly managed stores in Shizuoka Prefecture, one tenant store in Kanagawa Prefecture, and an online shop. Our signature confections include 'Tagonotsuki Monaka', which features a fragrant crust filled with lightly sweetened red bean paste from Tokachi, Hokkaido, and gyuhi mochi, and 'Fujisancho', a moist sponge cake filled with special custard cream smoothly finished with fresh milk and fresh cream from the foot of Mount Fuji. 'Fujisancho' is topped with white chocolate and coffee-flavored chocolate beans, resembling Mount Fuji covered in snow. We continue to create confections that value Japanese culture, seasonality, and local characteristics, while also developing 'Neo Wagashi' that evolves by incorporating Western confectionery elements while preserving traditional wagashi techniques and beauty. We will continue to offer Tagonotsuki-like confections, including products that can be enjoyed by a wide range of customers, regardless of age, gender, or nationality. Company HP: https://tagonotsuki.co.jp/