Hokkaido's 'Ushinosato' Launches Digital Stamp Rally to Conquer 13 Wagyu Beef Cuts

Ushinosato Co., Ltd. (Representative: Yuhiro Otsuka), which operates a direct-managed farm and a Black Wagyu beef specialty shop in Shiraoi, Hokkaido, has launched a new initiative titled 'Ushinosato Wagyu Stamp Rally,' exclusive to members of its official LINE account. This program allows participants to collect stamps by experiencing various cuts of Wagyu through restaurant dining or retail meat purchases. The project is open-ended and aims to help customers explore the profound world of Black Wagyu, covering not just popular cuts like sirloin and ribeye, but also lean and rare parts, each with distinct personalities and flavors.

Participants who conquer a set number of cuts receive special benefits. Those who successfully complete the entire collection are eligible for premium Wagyu gifts, including the signature 'Hasha no Kuro-bako' (Champion's Black Box). By doing so, the company hopes to convey the charm of Wagyu that goes beyond mere quality grading, providing a new dining experience where participants learn about the unique characteristics of the beef while eating it.

The appeal of Black Wagyu lies in the diverse personalities found within a single cow. The aroma, quality of fat, texture, and flavor vary significantly depending on the cut—ranging from the melt-in-your-mouth sweetness of sirloin to the rich, intense flavor of lean rump. The 'Ushinosato Wagyu Stamp Rally' provides a way for customers to experience these profound differences firsthand. The initiative also serves as a 'digital encyclopedia,' introducing the characteristics, quality, and suitable cooking methods for each cut as participants collect their stamps.