Kumagaya Produce Market Co., Ltd. (Head Office: Kumagaya City, Saitama Prefecture, Representative: Osamu Tobita) and Oishikudozo Co., Ltd. (Head Office: Koshigaya City, Saitama Prefecture, Representative: Kiichi Kato) will jointly operate the sweets brand "Kumagaya Seika Ichiba Kasho Tobikuma." On July 10 (Fri), 11 (Sat), 17 (Fri), and 18 (Sat), 2026, they will sell the "Yumetoka Roll" in limited quantities at Kumagaya Produce Market.

"Kasho Tobikuma": A Sweets Brand from the Market Where "Fruit is the Star"

The "Kumagaya Seika Ichiba Kasho Tobikuma" brand, with the concept of "fruit is the star," develops sweets that maximize the appeal of seasonal fruits that can only be found at a produce market. From the fresh fruits gathered at the market every morning, they select the most delicious fruits of the season and create products that highlight their juiciness and freshness.

In October 2025, they launched "Sweets Morning Market," a monthly limited sales event at Kumagaya Produce Market. Despite starting sales at 8 AM, in true market fashion, over 100 people visit each time, and some items sell out within about 30 minutes of opening, receiving great popularity from many customers. Many customers also return for repeat visits, and it is expanding as a new "food enjoyment" in the region.

Kimiyellow Melon Roll

A Luxurious Strawberry Cream Puff with Three Layers

Amariin Gorotoro! Roll Overflowing with Strawberries

A Limited Edition Roll Cake Using the Rare Variety "Yumetoka" Grown Only in Yamanashi Prefecture

"Yumetoka Roll"

We will be selling a roll cake, available only during this season, featuring "Yumetoka," a rare variety grown in the Kanaiwa area of Yamanashi Prefecture and cultivated exclusively within Yamanashi Prefecture.

"Yumetoka" is characterized by its crisp texture and a rich, elegant sweetness that spreads with every bite. It has a delicate, floral aroma reminiscent of black tea. At Kasho Tobikuma, we use the peach whole, including the skin, so you can enjoy the unique aroma and flavor of Yumetoka.

We are accepting pre-orders via our official LINE account. Kasho Tobikuma Official LINE: https://line.me/R/ti/p/@529wguwn

*Reservations are accepted on a first-come, first-served basis. Sales will close once the reservation quota is reached.

"Yumetoka Petit Parfait" Born from "What a Waste"

At the same "Sweets Morning Market," we will also offer "Yumetoka Petit Parfait," which can be enjoyed alongside the "Yumetoka Roll." This product is sold on the day of the event exclusively to purchasers of the roll cake, utilizing leftover batter and cream from the roll cake production.

It was born from the staff's sentiment, "It's a waste to discard the fluffy, chewy dough and rich cream." Although it's a size that can be enjoyed casually, it's a dish that allows you to savor the charm of Yumetoka and the deliciousness of the roll cake together. Enjoy it along with the roll cake as a limited item unique to the "Sweets Morning Market."

Rare Peaches Grown in the Nature and Climate of Kanaiwa, Yamanashi Prefecture, Available for In-Store Purchase

Additionally, on the same day, we will offer Kanaiwa-grown peaches. Please enjoy the deliciousness of the fruit itself at home, not just the sweets.

"Sweets Morning Market" to Continue Delivering the Appeal of Regional Fruits

"Kumagaya Seika Ichiba Kasho Tobikuma" aims to be a presence that people remember as "Kumagaya means Kumagaya Produce Market." We will continue to hold regular "Sweets Morning Market" events and develop products that utilize seasonal fruits as initiatives to promote the appeal of regional fruits and market culture.

"Sweets Morning Market" Event Overview

Sales Dates and Times: July 10 (Fri), 11 (Sat), 17 (Fri), 18 (Sat), 2026, 8:00 AM - 11:00 AM

*Sales end when sold out.

Sales Location: "Full Bell" within Kumagaya Produce Market

1422 Sagiada, Kumagaya City, Saitama Prefecture

3 minutes walk from Socio Ryutsu Center Station

Product Details

Yumetoka Roll

Price: 2,580 yen per roll (tax included)

Sales Method: Pickup for pre-orders and limited in-store sales

Notes: Pre-orders accepted via official LINE. Reservation slots are limited. Sales end when sold out.

Official LINE https://line.me/R/ti/p/@529wguwnPrice: 2,580 yen per roll (tax included)

Yumetoka Petit Parfait

Price: 500 yen per piece (tax included)

Sales Method: Same-day sales, limited to roll cake purchasers

Notes: No pre-orders. Sales end when sold out.

Kanaiwa Peaches

Price: Undetermined

Sales Method: Same-day sales

Notes: No pre-orders. Sales end when sold out.

Brand Overview

Brand Name: Kumagaya Seika Ichiba Kasho Tobikuma

Official Instagram: https://www.instagram.com/kumagaya_tobikuma/

Contact for Media Inquiries

Kasho Tobikuma Public Relations (Contact: Kono/Kato)

Mail: tobikuma.dozo@gmail.com

FACT BOX

  • Source: PR TIMES
  • Category: Event