Morning Market Sweets Draw Crowds: Kumagaya Seika Market's 'Kajyo Tobikuma' Launches Limited-Edition Takami Melon Roll
Key facts
- Morning Market Sweets Draw Crowds: Kumagaya Seika Market's 'Kajyo Tobikuma' Launches Limited-Edition Takami Melon Roll
- The sweets brand 'Kajyo Tobikuma', jointly operated by Kumagaya Seika Market and Oishiku Dozo, will sell a limited-edition roll cake made with Takami melons on June 12, 13, and 20, 2026. Advance reservations are sold out, and a limited number will be available for in-store purchase on the day.
- Source: PR Times
- Date: June 9, 2026
Direct answer
The sweets brand 'Kajyo Tobikuma', jointly operated by Kumagaya Seika Market and Oishiku Dozo, will sell a limited-edition roll cake made with Takami melons on June 12, 13, and 20, 2026. Advance reservations are sold out, and a limited number will be available for in-store purchase on the day.
- Citation
- Morning Market Sweets Draw Crowds: Kumagaya Seika Market's 'Kajyo Tobikuma' Launches Limited-Edition Takami Melon Roll (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
The sweets brand 'Kajyo Tobikuma', jointly operated by Kumagaya Seika Market and Oishiku Dozo, will sell a limited-edition roll cake made with Takami melons on June 12, 13, and 20, 2026. Advance reservations are sold out, and a limited number will be available for in-store purchase on the day.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 11:00
- 🔍 Collected: June 9, 2026 at 11:29 (29 min after Published)
- 🤖 AI Analyzed: June 9, 2026 at 18:09 (6h 39m after Collected)
Kumagaya Seika Market Co., Ltd. (Headquarters: Kumagaya City, Saitama Prefecture; Representative: Osamu Tobita) and Oishiku Dozo Co., Ltd. (Headquarters: Koshigaya City, Saitama Prefecture; Representative: Kiichi Kato) jointly operate the sweets brand 'Kumagaya Seika Market Kajyo Tobikuma'. They will sell the 'Takami Melon Roll' in limited quantities at Kumagaya Seika Market on three days: Friday, June 12, Saturday, June 13, and Saturday, June 20, 2026.
A market-born sweets brand where 'fruit is the star': 'Kajyo Tobikuma'
'Kumagaya Seika Market Kajyo Tobikuma' is a brand that develops sweets based on the concept of 'fruit as the star', maximizing the appeal of seasonal fruits that can only be encountered at a wholesale market. They select the most delicious fruits of the season from the fresh produce that arrives at the market every morning, creating products that highlight the fruit's juiciness and freshness.
Since October 2025, they have been holding a monthly limited-sale event called 'Sweets Morning Market' at Kumagaya Seika Market. Despite starting sales at 8:00 AM, typical for a market, over 100 people attend each time, and some items sell out within 1-2 hours of the start of sales, receiving high praise from customers. Many customers return, and it is growing as a new 'food enjoyment' in the region.
A luxurious three-layer strawberry cream puff
A roll overflowing with 'Amarin' strawberries
A jam cookie tin for the final 'Amarin' harvest
Advance reservations sold out quickly. A limited-edition roll cake using seasonal 'Takami' melons.
Takami Melon Roll
The 'Takami Melon Roll' being sold this time is a roll cake that uses Takami melons, known for their elegant sweetness and rich aroma. To highlight the juicy flavor of the melon, it is paired with a light sponge and cream, creating a product where the seasonal fruit can be enjoyed as the star.
Advance reservations, which were accepted prior to the sale, sold out for all dates shortly after opening. In addition to June 12 (Fri) and 13 (Sat), the additional sales date of June 20 (Sat), set up due to popular demand, also sold out via reservation, generating a great response even before the sale. On the day, in addition to handing over pre-ordered items, a limited number will be available for in-store purchase.
A 'Takami Melon Petit Parfait' born from the 'Mottainai' spirit also appears
At the Sweets Morning Market on the same day, the 'Takami Melon Petit Parfait', which can be enjoyed alongside the 'Takami Melon Roll', will also be available. This product is a day-of-sale item, limited to roll cake purchasers, made using leftover sponge and cream from the roll cake production process.
It was born from a staff member's comment that 'it would be a waste to discard the fluffy, chewy sponge and rich cream'. It is a product that allows you to enjoy the appeal of Takami melons and the deliciousness of the roll cake together in an easy-to-enjoy size. It will be sold as a limited item unique to the Sweets Morning Market, perfect for enjoying on the drive home.
Seasonal melons selected by market experts will also be on sale
Furthermore, on the day, seasonal melons selected by the experts at Kumagaya Seika Market will also be available. They will deliver not only sweets but also the deliciousness of the fruit itself and the appeal of the market's expert selection.
Continuing to hold the 'Sweets Morning Market' to deliver the appeal of local fruits
Aiming to become a place where people think of 'Kumagaya Seika Market when they think of Kumagaya', 'Kumagaya Seika Market Kajyo Tobikuma' will continue to hold regular Sweets Morning Markets and develop products using seasonal fruits as part of its efforts to share the appeal of local fruits and market culture.
'Sweets Morning Market' Event Overview
Sales Date/Time: Friday, June 12, Saturday, June 13, Saturday, June 20, 2026, 8:00 AM - 11:00 AM
*Ends when sold out
Location: 'Fruver' inside Kumagaya Seika Market
1422 Sayata, Kumagaya City, Saitama Prefecture
3-minute walk from Socio Distribution Center Station
Product Overview
■Takami Melon Roll
Price: 2,580 yen per roll (tax included)
Sales Method: Handover of pre-ordered items and limited in-store sales
Notes: Advance reservations sold out for all dates
■Takami Melon Petit Parfait
Price: 350 yen each (tax included)
Sales Method: Limited to roll cake purchasers, sold on the day only
Notes: No advance reservation / Ends when sold out
■Takami Melon / Takami Red Melon
Price: 1,300 yen each (tax included) / 2,500 yen for a set of 2 (tax included)
Sales Method: Sold on the day
Notes: No advance reservation / Ends when sold out
Brand Overview
Brand Name: Kumagaya Seika Market Kajyo Tobikuma
Official Instagram: https://www.instagram.com/kumagaya_tobikuma/
Contact for Press Inquiries
Kajyo Tobikuma Public Relations (Contact: Kono, Kato)
Mail: tobikuma.dozo@gmail.com
A market-born sweets brand where 'fruit is the star': 'Kajyo Tobikuma'
'Kumagaya Seika Market Kajyo Tobikuma' is a brand that develops sweets based on the concept of 'fruit as the star', maximizing the appeal of seasonal fruits that can only be encountered at a wholesale market. They select the most delicious fruits of the season from the fresh produce that arrives at the market every morning, creating products that highlight the fruit's juiciness and freshness.
Since October 2025, they have been holding a monthly limited-sale event called 'Sweets Morning Market' at Kumagaya Seika Market. Despite starting sales at 8:00 AM, typical for a market, over 100 people attend each time, and some items sell out within 1-2 hours of the start of sales, receiving high praise from customers. Many customers return, and it is growing as a new 'food enjoyment' in the region.
A luxurious three-layer strawberry cream puff
A roll overflowing with 'Amarin' strawberries
A jam cookie tin for the final 'Amarin' harvest
Advance reservations sold out quickly. A limited-edition roll cake using seasonal 'Takami' melons.
Takami Melon Roll
The 'Takami Melon Roll' being sold this time is a roll cake that uses Takami melons, known for their elegant sweetness and rich aroma. To highlight the juicy flavor of the melon, it is paired with a light sponge and cream, creating a product where the seasonal fruit can be enjoyed as the star.
Advance reservations, which were accepted prior to the sale, sold out for all dates shortly after opening. In addition to June 12 (Fri) and 13 (Sat), the additional sales date of June 20 (Sat), set up due to popular demand, also sold out via reservation, generating a great response even before the sale. On the day, in addition to handing over pre-ordered items, a limited number will be available for in-store purchase.
A 'Takami Melon Petit Parfait' born from the 'Mottainai' spirit also appears
At the Sweets Morning Market on the same day, the 'Takami Melon Petit Parfait', which can be enjoyed alongside the 'Takami Melon Roll', will also be available. This product is a day-of-sale item, limited to roll cake purchasers, made using leftover sponge and cream from the roll cake production process.
It was born from a staff member's comment that 'it would be a waste to discard the fluffy, chewy sponge and rich cream'. It is a product that allows you to enjoy the appeal of Takami melons and the deliciousness of the roll cake together in an easy-to-enjoy size. It will be sold as a limited item unique to the Sweets Morning Market, perfect for enjoying on the drive home.
Seasonal melons selected by market experts will also be on sale
Furthermore, on the day, seasonal melons selected by the experts at Kumagaya Seika Market will also be available. They will deliver not only sweets but also the deliciousness of the fruit itself and the appeal of the market's expert selection.
Continuing to hold the 'Sweets Morning Market' to deliver the appeal of local fruits
Aiming to become a place where people think of 'Kumagaya Seika Market when they think of Kumagaya', 'Kumagaya Seika Market Kajyo Tobikuma' will continue to hold regular Sweets Morning Markets and develop products using seasonal fruits as part of its efforts to share the appeal of local fruits and market culture.
'Sweets Morning Market' Event Overview
Sales Date/Time: Friday, June 12, Saturday, June 13, Saturday, June 20, 2026, 8:00 AM - 11:00 AM
*Ends when sold out
Location: 'Fruver' inside Kumagaya Seika Market
1422 Sayata, Kumagaya City, Saitama Prefecture
3-minute walk from Socio Distribution Center Station
Product Overview
■Takami Melon Roll
Price: 2,580 yen per roll (tax included)
Sales Method: Handover of pre-ordered items and limited in-store sales
Notes: Advance reservations sold out for all dates
■Takami Melon Petit Parfait
Price: 350 yen each (tax included)
Sales Method: Limited to roll cake purchasers, sold on the day only
Notes: No advance reservation / Ends when sold out
■Takami Melon / Takami Red Melon
Price: 1,300 yen each (tax included) / 2,500 yen for a set of 2 (tax included)
Sales Method: Sold on the day
Notes: No advance reservation / Ends when sold out
Brand Overview
Brand Name: Kumagaya Seika Market Kajyo Tobikuma
Official Instagram: https://www.instagram.com/kumagaya_tobikuma/
Contact for Press Inquiries
Kajyo Tobikuma Public Relations (Contact: Kono, Kato)
Mail: tobikuma.dozo@gmail.com
FAQ
Where can I buy 'Kajyo Tobikuma' sweets?
They are available at the 'Sweets Morning Market' held at 'Fruver' inside Kumagaya Seika Market in Kumagaya City, Saitama.
Can I pre-order the 'Takami Melon Roll'?
Advance reservations for this sale are sold out for all dates. Please check the official Instagram for future sales.
How often is the 'Sweets Morning Market' held?
It has been held once a month at Kumagaya Seika Market since October 2025.