Charge Up at 2:50 PM! Meiji's New 'Sokko Genki' Web CM Featuring Egashira 2:50 Launches June 1st

Meiji Co., Ltd. will release a new web commercial for its 'Sokko Genki' brand on June 1st. The commercial features comedian Egashira 2:50, aiming to deliver energy to hard-working people across Japan. The video will be available on Meiji's official YouTube channel and various social media platforms. To commemorate the release, a giveaway campaign offering original figures and T-shirts will also be held. 'Sokko Genki' is a brand of jelly drinks designed to provide a quick energy boost during work, study, or housework. This campaign focuses on the 'magic hour' between 2:00 PM and 3:00 PM, when people need an extra push. Egashira 2:50, known for his high-energy performances, is the perfect fit for the 2:50 PM time slot. By combining his overwhelming energy with the power of 'Sokko Genki,' the brand aims to support everyone's afternoon efforts. In the video, Egashira 2:50 enters the 'magic hour' at 2:50 PM, drinks the 'Sokko Genki Jelly Amino Acid & Royal Jelly,' and delivers a high-octane performance. Additionally, a campaign will run from June 1st to June 30th on the official X account, where fans can win exclusive merchandise.