Japan Labor Research Institute Co., Ltd. Promotes the Role of Social Insurance Labor Consultants in the AI Era Through Asahi Life Webinar and Sponsorship of N High School Group's Cultural Festival

Japan Labor Research Institute Co., Ltd. (Shinjuku-ku, Tokyo), which provides the multitask management system 'best job', announced that its President and CEO, Keiichi Okuyama, spoke at an online seminar hosted by Asahi Life Insurance Company in March 2026.

In April of the same year, the company participated as a sponsor in the cultural festival of the N High School Group and N Junior High School of Kadokawa Dwango Gakuen, held within 'Niconico Chokaigi 2026' at Makuhari Messe.

As business automation through AI accelerates, these initiatives aim to communicate the importance of business standardization, which is deeply connected to 'people' and 'work', and the company's commitment to supporting the next generation, including in educational settings.

Business Standardization Required in the AI Era

With the advancement of AI, the procedural and consulting work of social insurance labor consultants is becoming subject to automation. On the other hand, areas related to people and work, particularly support for business improvement and business standardization, are areas where expert involvement is increasingly required.

The company has been supporting the visualization of operations and productivity improvement, centered on its patented multitask management system 'best job'.

Recently, the company has also started offering 'business recipe standardization consulting', which involves accompanying clients in the operational design of 'best job'. These two external activities were aimed at delivering the company's philosophy and methods to both corporate practice and educational settings.

Activity Report 1: Speaking at Asahi Life Online Seminar

On March 25, 2026, President and CEO Keiichi Okuyama spoke at an online seminar hosted by Asahi Life Insurance Company. This seminar is conducted by Asahi Life as part of its support for social insurance labor consultants, and was viewed by many people, primarily social insurance labor consultants.

Mr. Okuyama gave a lecture titled 'New Roles and Growth Strategies for Social Insurance Labor Consultants in the AI Era', presenting three new value areas required for social insurance labor consultants amidst the automation of routine tasks: 'business improvement support', 'building business management frameworks', and 'business standardization'. He then introduced the functions and usage image of the company's multitask management system 'best job'.

The core of the explanation was that business standardization yields multifaceted effects, including reduction of human error, shortening of training time, ensuring business continuity (BCP), and organizational stabilization.

An archive video of the seminar is available on the company's official YouTube channel.

Activity Report 2: Sponsoring the Cultural Festival of N High School Group and N Junior High School

On April 25 and 26, 2026, the cultural festival of the N High School Group and N Junior High School of Kadokawa Dwango Gakuen was held within 'Niconico Chokaigi 2026' at Makuhari Messe. The company participated as a sponsor of this cultural festival, displaying its company name at the venue, which saw a total of 138,228 visitors (according to the organizer).

The process leading to the sponsorship began with receiving a sponsorship request in December 2025. In mid-January 2026, the company received a direct presentation from the student council and cultural festival executive committee members. Impressed by the initiative and enthusiasm of the younger generation, the company decided to sponsor the event in late January. On the day, the company's name was displayed not only at the venue booth but also on the online venue's homepage.

The company's multitask management system 'best job' supports the improvement of psychological safety and work comfort in the workplace through the visualization of operations, recipe-based standardization, and the recording and sharing of employees' thoughts and awareness. The need for psychological safety is not limited to corporate settings. In school education, especially in places where young people learn, challenge themselves, and test their creativity, creating an environment where they can voice their opinions safely is an indispensable element.

Based on this awareness of the issue, the sponsorship was decided to support the challenges of the younger generation as a company and to return the company's knowledge about 'people and work' to the educational field.

Those interested in the service are encouraged to watch the service explanation video.

Representative Comment

"Precisely because we are in an era where routine tasks are being replaced by AI, we believe that the true mission of social insurance labor consultants and labor management personnel is to deeply understand people and work and to support business recipe standardization tailored to the field. In addition to the multitask management system 'best job', our company has recently started consulting support for business standardization. Starting from these, we will deliver our knowledge and initiatives to both corporate practice and educational settings."

- Keiichi Okuyama, President and CEO, Japan Labor Research Institute Co., Ltd.

Future Outlook

The company will continue to engage in external communication regarding business standardization and AI utilization, aiming to increase recognition in both corporate practice and educational settings, and to expand the scope of business improvement using 'best job' and business standardization consulting. Going forward, the company will support efforts to improve workplaces and companies through webinar appearances, column contributions, and the provision of business improvement guides.