Gakken Launches First-Ever Official Ambassador Program for 'Gakken Zukan LIVE' – Win 3 Chosen Encyclopedias! Application Deadline: June 28 (Sun)

Gakken Holdings Co., Ltd. (Shinagawa, Tokyo / President & CEO: Hiroaki Miyahara), through its group company Gakken Inc. (Shinagawa, Tokyo / President & CEO: Tatsuya Minami), has launched a recruitment campaign for the first official 'Gakken Zukan LIVE Ambassador' starting June 15, 2026. The ambassador will share creative ways to use the 'Gakken Zukan LIVE' series on Instagram.

With over 50 years of history, the 'Gakken Zukan' encyclopedia series has been loved by generations of readers, continuously evolving with the times.

We are now seeking the first cohort of official ambassadors to help promote the latest series, 'Gakken Zukan LIVE New Edition', on Instagram!

Selected ambassadors will receive three volumes of their choice from the series, including the latest releases.

Why not share your family's exciting discovery that 'Encyclopedias can be this fun!'?

● What is the 'Gakken Zukan LIVE Official Ambassador'?

▽ What is 'Gakken Zukan LIVE New Edition'?

'Gakken Zukan LIVE New Edition' is an innovative encyclopedia series that sparks children's curiosity through books, videos, and augmented reality (AR), offering a brand-new 'encyclopedia experience'.

・High-definition visuals and up-to-date content make it the definitive educational encyclopedia

・Rounded page corners for safe, long-term use by children as young as 3 years old

・Bonus features include videos viewable via smartphone and DVD, and 3D CG models that appear through AR apps

★ For more details: https://zukan.gakken.jp/live/

▽ What will ambassadors do?

・Term: 5 months from late July 2026 to December 31, 2026

・Use the three provided 'Gakken Zukan LIVE New Edition' books and post impressions on Instagram, such as 'how your child reads the encyclopedia' or 'how you use it at home'

・Posts can be photos, videos, or illustrated essays—any format that suits you!

・Share your experience via a follow-up questionnaire

※ Submitted images, illustrations, and text may be used on the official 'Gakken Zukan LIVE' social media accounts and company website.

※ The editorial team may contact you for interviews or collaboration.

※ 'Our company' refers to Gakken Inc.

▽ Ambassador benefits:

・Receive three selected titles from the 'Gakken Zukan LIVE New Edition' series※

・Families who complete the 5-month ambassador activities and submit the post-program questionnaire will receive a commemorative gift from the editorial team

※ The first book can be chosen from the new releases 'Birds' or 'Rocks, Minerals, and Fossils', both launching June 25

※ The second and third books can be selected from the 10 existing titles: Insects, Dinosaurs, Dangerous Creatures, Fish, Trains, Stars and Constellations, Human Body, Animals, Earth, and Space

● How to apply?

▽ Eligibility

・Households with children aged 3 to elementary school grade 6 as of June 15, 2026

・Must have a public Instagram account and be willing to post content about 'Gakken Zukan LIVE'

※ Applicants must post a total of 9 feed posts on Instagram over 5 months (3 posts per book × 3 books)

※ If no posts are confirmed by the end of the month following book delivery, further shipments may be canceled

※ It is not mandatory to show your child's face in posts

▽ Application process

Complete both steps below by 23:59 on Sunday, June 28, 2026:

[Step 1] Follow the official Instagram account 'Gakken Zukan Series Official (Gakken)'

[Step 2] Fill out and submit the application questionnaire via the form below

▼ Apply for the 1st term 'Gakken Zukan LIVE Official Ambassador' program here:

https://gkn-form.gakken.jp/n/form/aepb/LTKcXJrkQV2nRLCS9dGVS

[Application Questionnaire Details]

● Child's age, date of birth, gender

● Parent's name

● Postal code, address, phone number, email address

● Experience with the 'Gakken Zukan LIVE' series

● Instagram account name to be used as ambassador

● Motivation and message

Whether you've already used 'Gakken Zukan LIVE' or are eager to 'make your encyclopedia debut', all applications are welcome. We look forward to your participation!

▼ Full program details and application:

https://kosodatemap.gakken.jp/information/event/104905/

Gakken Inc.

https://www.corp-gakken.co.jp/

・President & CEO: Tatsuya Minami

・Incorporation Date: January 13, 2009 (Company name changed October 1, 2022)

・Capital: 500 million yen

・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8416

・Business: Publishing & content, global operations, medical & nursing publishing, products for schools & kindergartens, classroom-related services, e-commerce & online services, advertising

GAKKEN HOLDINGS CO., LTD.

https://www.gakken.co.jp/

・President & CEO: Hiroaki Miyahara

・Incorporation Date: March 31, 1947

・Capital: 198.17 billion yen

・Revenue: 199.1 billion yen, 82 consolidated subsidiaries (as of FY2025)

・Listed on the Tokyo Stock Exchange Prime Market (Stock Code: 9470)

・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8510

・Phone: 03-6431-1001 (main)

・Business: Holding company for education and healthcare/welfare businesses established in 1946

・Education: Learning centers (e.g., Gakken Classroom), educational materials publishing, textbooks and childcare supplies for schools/kindergartens

・Healthcare/Welfare: Service-oriented housing for seniors, dementia group homes, childcare and after-school support

・Global: Operations in over 150 countries