Long-awaited New Publication from 'Chikyu no Arukikata'! The Definitive Edition 'Chiang Mai, the Charming City of Northern Thailand 2026-27' Released on April 9th, Packed with the Charms of Northern Thailand. Commemorative Campaign Offering Round-Trip Air Tickets and Original Goods!

Gakken Holdings Co., Ltd. (Tokyo, Shinagawa; Representative Director and President: Hiroaki Miyahara) group company, Chikyu no Arukikata Co., Ltd. (Tokyo, Shinagawa; Representative Director and President: Kunihiro Arai), released 'Chikyu no Arukikata Chiang Mai, the Charming City of Northern Thailand 2026-2027' nationwide in bookstores and online bookstores on April 9, 2026.

Chiang Mai, an ancient city in Northern Thailand, once flourished as the capital of the Lanna Kingdom. Known as the 'Rose of the North,' this city is now a popular destination for travelers seeking traditional cultural experiences and relaxation.

This book is packed with the 'real charms of Chiang Mai' that the editors discovered on foot, which are difficult to find by search alone. These include traditional Northern Thai festivals that you must experience once in a lifetime, unique and colorful temple tours, deep gourmet information ranging from curry-flavored soup noodles 'Khao Soi' to rare ingredients like 'red ant egg' soup, and even traditional herbal saunas loved by locals.

■ [Festival] A must-experience once in a lifetime! Report on the magical 'Yi Peng Festival'

The 'Yi Peng Festival (Loy Krathong),' where countless sky lanterns (khom) fill the night sky. We provide a detailed guide on how to spend this special day when the ancient city is enveloped in light, the origin of the festival, and points of caution, ensuring everyone can have a 'deeply memorable experience.'

■ [Temples] Tour of Chiang Mai's 9 Great Temples and colorful temples in Chiang Rai

Inspired by the lucky number '9,' which sounds similar to the Thai word for 'moving forward' ('gao'), we have selected famous temples that locals visit for worship. We also introduce inspiring experiences at the colorful temples of Chiang Rai, the second largest city in Northern Thailand.

■ [Cuisine] From curry dishes 'Khao Soi' and 'Gaeng Hung Lay' to red ant eggs

Northern Thai cuisine, distinct from common Thai dishes, is woven from fermentation culture and herbs. We carefully select and introduce famous local restaurants. We also guide you through deep ingredients such as the rare 'red ant egg (kai mot daeng)' soup and 'Het Thop' mushroom dishes, which are in season in the early rainy season.

■ [Healing] Experience 'To Tonou' with traditional herbal steam baths and hot springs

As the 'ultimate relaxation,' we guide you to spots where you can experience simple yet powerful healing in a traditional herbal sauna enveloped in steam from over 10 kinds of medicinal herbs, hot springs in lush parks where you can relax in foot baths and private rooms, and even the traditional therapy 'Tok Sen.'

■ [Chikyu no Arukikata x Tourism Authority of Thailand Collaboration Project] Commemorative Publication Present Campaign Held!

To commemorate the new publication, a collaborative campaign will be held on the official X (formerly Twitter) accounts of 'Chikyu no Arukikata' and the 'Tourism Authority of Thailand,' offering luxurious prizes such as round-trip air tickets from 'Thai Vietjet' and original goods via lottery. We look forward to many applications!

● Prize details：

'Thai Vietjet' round-trip air tickets

[A] Chiang Mai ⇔ Kansai... 1 person

'Tourism Authority of Thailand'

[B] Original umbrella & mini bag set... 5 people

'Chikyu no Arukikata'

[C] Original QUO card & sticker set... 5 people

● Application period：April 9, 2026 ~ April 23, 2026, 23:59

● Details URL：https://www.arukikata.co.jp/news/370059/

[Product Overview]

■'D40 Chikyu no Arukikata Chiang Mai, the Charming City of Northern Thailand 2026-2027'

Author: Chikyu no Arukikata Editorial Department

Price: 2,310 yen (tax included)

Release Date: April 9, 2026

Format: A5変型 (A5 modified) / 256 pages

Electronic version: Available

ISBN: 978-4-05-802663-2

Publisher: Chikyu no Arukikata Co., Ltd.

Distributor: Gakken Co., Ltd.

Chikyu no Arukikata:https://www.arukikata.co.jp/guidebook/362976/

Gakken Publishing Site:https://hon.gakken.jp/book/2080266300

[Purchase this book here]

・Amazon:https://www.amazon.co.jp/dp/4058026634/

・Rakuten Books:https://books.rakuten.co.jp/rb/18525107/

＜Electronic version＞

・Kindle:https://www.amazon.co.jp/dp/B0GL7KFYN9

・Rakuten Kobo:https://books.rakuten.co.jp/rk/bf0e9d33bfb3336ebb715d3b166b98d4/

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