Daimaru Matsuzakaya Opens Orders for 2026 Summer Gifts: Expanding Prepared Rice Dishes and Exclusive Brand Sweets

Daimaru Matsuzakaya Department Stores will begin accepting orders for summer gifts in-store at Daimaru and Matsuzakaya locations starting Monday, June 1st. Online pre-orders at the Daimaru Matsuzakaya Online Store are already underway as of Friday, May 8th. ■ Lineup Highlights - Ochugen, the "Summer Greeting" given to express daily gratitude to those who support us. We have prepared ideal summer gift products, including sweets originating from Daimaru and Matsuzakaya, that will convey the sender's feelings. - Addressing the growing "self-indulgence" trend. The "GOHOUBI" (Reward) catalog, which caters to both ordering in and gifting, features an expanded selection of "prepared rice dishes." For home-use only items, popular summer eel dishes are offered at partially reduced prices. - Amid concerns about rising prices, we have revised our summer preferential gift lineup to enhance popular sweet selections. [A Carefully Selected Gourmet Collection of Special SWEETS and Famous Restaurants] - First Appearance for Summer/Winter Gifts! A New Brand: PATISSERIE ANNIVEL Two types of sweets will make their debut from "PATISSERIE ANNIVEL," sold by a joint venture established through co-investment by our company and MON CREVE Co., Ltd. A: Galette au Annivel (10 pieces: 3,240 yen incl. tax / 16 pieces: 5,184 yen incl. tax) B: Baked Chocolate Sandwich (12 pieces: 3,240 yen incl. tax / 20 pieces: 5,400 yen incl. tax) - A Hot Topic Sweet from Daimaru Sapporo: BLUE POND Caramel sauce made from Hokkaido raw milk is wrapped in a fluffy, ice-cream textured white chocolate and coated with caramel fondant. It is then sandwiched between crispy dough kneaded with Hokkaido butter. This "Caramel Crispy" is delivered as a set with a seasonal flavor using Suzuakane summer strawberries from Yoichi, Hokkaido. Caramel Crispy Gift (12 pieces: 3,326 yen incl. tax / 20 pieces: 5,529 yen incl. tax) - Blissful Specialite Blending Japanese and French Cuisine: Goh Chef Fukuyama, who is attracting attention from around the world, has prepared a set that allows you to enjoy his signature dish honed over about 10 years at home. The main dish features abalone steamed in kelp dashi, simmered shiitake mushrooms, and brown butter shiitake puree, served on a base of sea lettuce risotto enriched with abalone liver. Abalone and Shiitake Mushroom with Brown Butter Sauce and Sea Lettuce Risotto (10,800 yen incl. tax and shipping) - 4th Season of Daimaru Matsuzakaya's Original Gift Brand: Étoiles et vents Started in the winter of 2024 to develop new original gift products utilizing ingredients from Kochi Prefecture. New Release! Vol. 4 "Tosa 3-Citrus Cake": Luxuriously uses three fresh citrus fruits from Kochi Prefecture (Yuzu, Green Lemon, Konatsu). (5,400 yen incl. tax and shipping) Sawatari-cha Ururukan: Sawatari tea grown in the upper reaches of Kochi's clear Niyodo River is made into refreshing water yokan in two flavors: sencha and hojicha. (5,400 yen incl. tax and shipping) [For Home Use or Gifts: Daimaru Matsuzakaya's Order-in Project "GOHOUBI"] The "GOHOUBI" project responds to the demand for casual gifts and ordering in. In response to the hot summer and rising rice prices, the lineup of easy and delicious "prepared rice dishes" has been expanded by more than 5 items compared to last summer. The lineup includes juicy hamburger steak with a rich demi-glace sauce, saffron rice, and creamy potatoes.