Employee Uniforms Renewed at 14 Stores Nationwide Under the Theme <Respect for Diverse Values>

As a core company of the J. Front Retailing Group, Daimaru Matsuzakaya Department Stores aims to be a "Value Co-creation Retailer" that continuously provides three values: "Co-creation of Emotion," "Co-prosperity with Local Communities," and "Coexistence with the Environment."

Starting Wednesday, April 15, Daimaru Matsuzakaya Department Stores will revamp the uniform designs for employees engaged in storefront and customer service operations for the first time in six years, centered around the theme of "Respect for Diverse Values," which our company cherishes.

■ Background of the Renewal
Our company has regularly renewed uniforms in the past. However, during the COVID-19 pandemic, we temporarily suspended the wearing and renewal of uniforms to restrict the use of changing rooms. During this period, while some companies chose to abolish uniforms altogether, we carefully considered what uniforms should represent and whether they should continue to be worn. As a result, we decided to continue the use of uniforms to convey our spirit of hospitality through our personal appearance. Additionally, we implemented this renewal to address various challenges identified during the review process.

■ Key Points of the Renewal
The core concept of this renewal is the idea of "Hyakuyo" (Hundred Ways).
"Hyakuyo" expresses the rich and beautiful harmony born when the values we cherish—the history and locality of our stores operating in various regions, the aesthetic and atmosphere of the times, and our consideration for customers—intersect with the individual values of each customer. It is the very essence of "our identity" in conducting business while staying close to customers in each locale, and represents what our company strives to be. The new uniforms incorporate this "Hyakuyo" value in various ways within their designs. For example, we have adopted a unisex design to eliminate the gender gap. Furthermore, we integrated our corporate colors, blue and green, as accent colors to improve corporate brand recognition. Functionally, we prioritized comfort by enhancing the quality of materials and tailoring, ensuring that employees of all age groups can wear them comfortably.

■ Design
Suit uniforms *Daimaru wears green, Matsuzakaya wears blue scarves.