Yawataya Isogoro Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture, Representative Director: Eisuke Muroga, 9th Generation) will hold "Shichimi Matsuri" at Aeon Mall Suzaka 1st Floor Goolight Court from July 3, 2026 (Fri) to July 5, 2026 (Sun).
This event, held in conjunction with "Shichimi Day" on July 3, will feature a variety of attractions for all ages to enjoy the fun of shichimi, including limited-edition shichimi blends, an exhibition showcasing the history and design appeal of Yawataya Isogoro, a giant shichimi can display, and an SNS campaign.
3 Days Only! Limited Shichimi Blends
As the main attraction of this event, four types of limited-edition blends using carefully selected ingredients will be available. You can enjoy blending your own shichimi with different characteristics, such as aroma, spiciness, and numbing sensation.
[Blend Courses]
The Original Shichimi Blend Passed Down Through Generations
A Refreshing Shichimi with the Aroma of Yuzu and Lemon
A Shichimi with a Kick of Spiciness and Sansho Pepper
A Shichimi Perfect for Meat Dishes
[Participation Requirements] Customers who make a purchase of 1,000 yen or more (tax included) at Yawataya Isogoro Aeon Mall Suzaka store using AEON Pay or AEON Card.
Yawataya Isogoro Knowledge Panel Exhibition
An exhibition of historical panels will introduce the company's journey from its founding to the present day. You can learn about the historical background of the shichimi can's creation and the history of Yawataya Isogoro's craftsmanship.
Additionally, there will be a panel exhibition of "Year Model Cans" inspired by commemorative themes of the year and regional scenery related to Nagano Prefecture. Actual past Year Model Cans will also be displayed, allowing you to see the thoughts behind the can designs and their connection to the region.
Furthermore, a panel exhibition will showcase the behind-the-scenes story of the design for the Aeon Mall Suzaka limited "Suzaka Can," released in April 2026. Design drafts from the production process will also be revealed, offering insight into the journey of the product's creation.
Giant Shichimi Can & "Kurumakan" Display
The super-giant shichimi can, exhibited at the 100th Anniversary Exhibition held at the Nagano Prefectural Museum of Art in 2024, will make a reappearance.
In addition, the "Kurumakan," a vehicle that carries the giant shichimi can around town, will also be displayed, serving as a photo spot.
SNS Posting Photo Campaign for a "Shichimi Lottery"
Participants who post photos taken at the venue on social media with one of the hashtags "#巨大七味缶" (Giant Shichimi Can), "#くるま缶" (Kurumakan), or "#七味祭" (Shichimi Matsuri) will be eligible to try the "Shichimi Lottery."
The grand prize is a set of three popular spices and a transparent spice rack. Even if you don't win, you will receive a shichimi can illustration sticker.
Fun for the Whole Family! Coloring & Paper Craft Corner
A shichimi can coloring activity will be held with the theme "Design Your Own Shichimi Can." Five outstanding works will be selected from the submitted entries and awarded to five winners with macaron rusks.
Additionally, as a kids' activity, a paper craft to assemble a small "Kurumakan" will be provided. Through coloring and crafting, we offer a space where the whole family can experience the charm of shichimi.
Event Overview
●Event Name
Shichimi Matsuri
●Date and Time July 3, 2026 (Fri) - July 5, 2026 (Sun) 10:00 AM - 6:00 PM
*July 3 (Fri) will be from 1:00 PM - 6:00 PM
●Venue Aeon Mall Suzaka 1st Floor Goolight Court (386-1 Fukushima, Suzaka City, Nagano Prefecture, 382-8501)
https://suzaka.aeonmall.com/
●Organizer
Yawataya Isogoro Co., Ltd.
Founded in 1736 (Genbun 1), Yawataya Isogoro has been manufacturing and selling "Shichimi Togarashi" (seven-spice chili pepper blend) for 290 years at the approach to Zenko-ji Temple in Nagano City, famous for the saying "Led by an ox to Zenko-ji Temple." With the slogan "Small Happiness to Enjoy with Five Senses," we deliver "small happiness" to dining tables across the country.
Yawataya Isogoro Headquarters
Inquiries: 026-232-3966
Reception Hours: 9:00 AM - 5:00 PM (Excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
Homepage
https://www.yawataya.co.jp/
Online Shop
https://shop.yawataya.co.jp/
https://www.instagram.com/yawataya.isogoro
YouTube
https://youtube.com/@yawataya.isogoro?si=zhTUJcjrzcZVuOo0
LINE
https://lin.ee/zD5pvxIw
FACT BOX
- Source: PR TIMES
- Category: Event