Lacoste Announces 'SlamBreak Premium' Sneaker, Inheriting Court Legacy with Arthur Fils

French premium fashion sports brand LACOSTE has announced its new sneaker model, SlamBreak Premium. The launch will be accompanied by an elegant campaign featuring tennis player Arthur Fils, with sales beginning on Tuesday, June 2, 2026. The court is where Lacoste began and where the brand expresses itself most purely. Over 60 years of footwear savoir-faire, honed through competition and culture, is encapsulated in the SlamBreak Premium. This model marks the debut of the new 'SlamBreak' line, conceived as a modern court silhouette. It blends subtle connections to Lacoste heritage with a contemporary feel, representing the brand's vision of what a modern court shoe should be. The SlamBreak line is a true fusion, combining court shoe details with modern construction. It serves as an homage to tennis culture and the universal elegance that has shaped it. The SlamBreak Premium elevates this foundation with top-tier materials. The high-quality leather upper offers a refined, clean aesthetic, complemented by premium suede on the heel counter. It features Lacoste’s proprietary shock-absorption technology, originally developed for performance tennis models in the 2000s. The foam compound in the midsole ensures seamless comfort, designed for all-day lightness, support, and stability. Finally, a metallic crocodile shines on the quarter, a reinterpreted archival detail that adds a new sense of presence. With an off-white base and deep red details, this model is a timeless, sophisticated pair. The red color pays homage to Lacoste’s heritage on clay courts. Additionally, the shoe features a distinctive neon green heel detail, adding a vibrant sporty energy. The SlamBreak Premium comes in a special red box with crocodile-skin-like details. Lacoste athlete Arthur Fils serves as the face of the campaign, representing a new generation of tennis players. His presence reflects Lacoste’s unwavering connection to sports and the balance of performance and elegance. The visuals capture a silhouette in motion, where sport and style naturally merge, with Arthur Fils embodying the spirit of the SlamBreak Premium with precision and lightness. What was once made for competition now adapts to our lifestyle. The SlamBreak Premium is a pair that elevates court elegance for the modern era. Priced at 28,600 yen (tax included), it will be available in limited quantities starting June 2 (Tue) at LACOSTE Harajuku, Shinsaibashi, and the official online store.