"toypo" Cumulative Users Exceed 2 Million! Expanding from a behavioral data platform to new business developments

Toypo Inc. announced that the cumulative number of users for its service "toypo" exceeded 2 million as of April 2026, reaching 2.1 million users and achieving a 180% year-on-year growth. This rapid expansion in just over a year was driven by the introduction of brand-specific apps, such as the Isomaru Suisan official app, and regional apps like "machi toypo™". Evolving beyond a simple store CRM into an "offline behavioral data platform," Toypo plans to leverage this data to launch new retail media marketing businesses and premium consumer services, aiming to further revitalize regional economies.