SEYSTUDIO: South Korea-Based DF Corporation Launches New Bag Brand 'SEYSTUDIO'
Key facts
- SEYSTUDIO: South Korea-Based DF Corporation Launches New Bag Brand 'SEYSTUDIO'
- South Korea-based apparel company DF Corporation has launched SEYSTUDIO, a new bag brand inspired by urban landscapes and lifestyles. The brand features a signature horseshoe motif symbolizing luck, combined with modern reinterpretations of vintage aesthetics and structured silhouettes.
- Source: PR Times
- Date: June 17, 2026
Direct answer
South Korea-based apparel company DF Corporation has launched SEYSTUDIO, a new bag brand inspired by urban landscapes and lifestyles. The brand features a signature horseshoe motif symbolizing luck, combined with modern reinterpretations of vintage aesthetics and structured silhouettes.
- Citation
- SEYSTUDIO: South Korea-Based DF Corporation Launches New Bag Brand 'SEYSTUDIO' (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
South Korea-based apparel company DF Corporation has launched SEYSTUDIO, a new bag brand inspired by urban landscapes and lifestyles. The brand features a signature horseshoe motif symbolizing luck, combined with modern reinterpretations of vintage aesthetics and structured silhouettes.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 01:10
- 🔍 Collected: June 16, 2026 at 16:17
- 🤖 AI Analyzed: June 16, 2026 at 16:44 (26 min after Collected)
Campaign visuals for SEYSTUDIO's debut collection, inspired by the lucky symbol 'horseshoe'
South Korea-based company DF Corporation has launched a new bag brand, 'SEYSTUDIO'. Inspired by the ever-changing urban landscapes and lifestyles, SEYSTUDIO is characterized by modern reinterpretations of structured silhouettes and vintage aesthetics.
Capturing urban daily life cinematically, the 'Velor Bag' from SEYSTUDIO's first collection highlights the distinctive horseshoe motif.
The brand's signature symbol is the 'horseshoe' motif, widely recognized as a symbol of good luck.
Adopted as the brand's identity, it embodies the wish that even amidst busy daily lives, small moments of luck remain close at hand.
Coinciding with the brand launch, the first campaign cinematically portrays the daily lives of two fictional urban women, 'Callista' and 'Velor'.
Walking through the city and riding the subway, they live at different rhythms, representing a free-spirited and contemporary image of modern women.
Moreover, 'Callista' and 'Velor' are not only campaign characters but also the names of SEYSTUDIO's bag lines. The brand's debut collection, 'LUCKY CHARM', incorporates the horseshoe motif into details such as charms and buckles, expressing the brand's unique worldview. By combining soft forms and three-dimensional silhouettes with high-quality materials, the collection achieves a balance between design and functionality.
Callista Bag - Black
Callista Bag
PRICE: ¥22,700 (incl. tax)
COLOR: BLACK, CHARCOAL, BURGUNDY, BEIGE, PALE PINK
SIZE: Height 35 × Width 32.5 × Depth 10 cm
A shoulder bag with a refined, smooth silhouette, featuring the brand's signature horseshoe buckle. O-ring details on the sides create natural draping and three-dimensionality, allowing different shapes depending on how tightly they are fastened. With ample storage capacity, it combines design and practicality.
Callista Bag
Charcoal
Callista Bag
Burgundy
Callista Bag
Beige
Callista Bag
Pale Pink
Velor Bag
PRICE: ¥21,500 (incl. tax)
COLOR: BLACK, CHARCOAL, BURGUNDY, BEIGE, PALE BLUE
SIZE: Height 21 cm × Width 30 cm × Depth 11 cm
A bag that modernly expresses vintage charm by incorporating the brand's symbolic horseshoe motif and antique-style details. The prominent belt loop adds a stylish accent, creating a classic and elegant impression. With side pockets, it is both stylish and functional.
Velor Bag - Black
Velor Bag
Charcoal
Velor Bag
Burgundy
Velor Bag
Beige
Velor Bag
Pale Blue
Centered on the signature horseshoe motif and vintage sensibility, SEYSTUDIO plans to roll out diverse collections and creative content via its official online store and Instagram.
The debut collection 'LUCKY CHARM' is now available on the official online store starting June 10 (Wednesday).
[SEYSTUDIO]
'Fortune' means 'something made just for you.' With a delicate sensibility toward everyday life, SEYSTUDIO delivers richly expressive collections each season, embodying a unique mood.
HP: https://seystudio.jp/
Instagram: @seystudio_official
For inquiries:
SEYSTUDIO Customer Service
E-mail: support@seystudio.co.kr
South Korea-based company DF Corporation has launched a new bag brand, 'SEYSTUDIO'. Inspired by the ever-changing urban landscapes and lifestyles, SEYSTUDIO is characterized by modern reinterpretations of structured silhouettes and vintage aesthetics.
Capturing urban daily life cinematically, the 'Velor Bag' from SEYSTUDIO's first collection highlights the distinctive horseshoe motif.
The brand's signature symbol is the 'horseshoe' motif, widely recognized as a symbol of good luck.
Adopted as the brand's identity, it embodies the wish that even amidst busy daily lives, small moments of luck remain close at hand.
Coinciding with the brand launch, the first campaign cinematically portrays the daily lives of two fictional urban women, 'Callista' and 'Velor'.
Walking through the city and riding the subway, they live at different rhythms, representing a free-spirited and contemporary image of modern women.
Moreover, 'Callista' and 'Velor' are not only campaign characters but also the names of SEYSTUDIO's bag lines. The brand's debut collection, 'LUCKY CHARM', incorporates the horseshoe motif into details such as charms and buckles, expressing the brand's unique worldview. By combining soft forms and three-dimensional silhouettes with high-quality materials, the collection achieves a balance between design and functionality.
Callista Bag - Black
Callista Bag
PRICE: ¥22,700 (incl. tax)
COLOR: BLACK, CHARCOAL, BURGUNDY, BEIGE, PALE PINK
SIZE: Height 35 × Width 32.5 × Depth 10 cm
A shoulder bag with a refined, smooth silhouette, featuring the brand's signature horseshoe buckle. O-ring details on the sides create natural draping and three-dimensionality, allowing different shapes depending on how tightly they are fastened. With ample storage capacity, it combines design and practicality.
Callista Bag
Charcoal
Callista Bag
Burgundy
Callista Bag
Beige
Callista Bag
Pale Pink
Velor Bag
PRICE: ¥21,500 (incl. tax)
COLOR: BLACK, CHARCOAL, BURGUNDY, BEIGE, PALE BLUE
SIZE: Height 21 cm × Width 30 cm × Depth 11 cm
A bag that modernly expresses vintage charm by incorporating the brand's symbolic horseshoe motif and antique-style details. The prominent belt loop adds a stylish accent, creating a classic and elegant impression. With side pockets, it is both stylish and functional.
Velor Bag - Black
Velor Bag
Charcoal
Velor Bag
Burgundy
Velor Bag
Beige
Velor Bag
Pale Blue
Centered on the signature horseshoe motif and vintage sensibility, SEYSTUDIO plans to roll out diverse collections and creative content via its official online store and Instagram.
The debut collection 'LUCKY CHARM' is now available on the official online store starting June 10 (Wednesday).
[SEYSTUDIO]
'Fortune' means 'something made just for you.' With a delicate sensibility toward everyday life, SEYSTUDIO delivers richly expressive collections each season, embodying a unique mood.
HP: https://seystudio.jp/
Instagram: @seystudio_official
For inquiries:
SEYSTUDIO Customer Service
E-mail: support@seystudio.co.kr
FAQ
What is SEYSTUDIO's brand concept?
A bag brand inspired by urban landscapes, featuring the horseshoe as a symbol of luck in its designs.
What are the dimensions of the Callista Bag?
Height 35cm × Width 32.5cm × Depth 10cm, ideal for daily use with ample storage.
Where can I buy SEYSTUDIO products?
Available via the official online store and Instagram Shopping.
What are the features of the Velor Bag?
Horizontal design with side pockets and antique-style details for a vintage-modern look.
When was the LUCKY CHARM collection released?
Launched on June 10, 2024, on the official online store.