Keyword Marketing Launches 'No Skip.', an Internal System Subsidizing Employees' Netflix and ABEMA Ad-Supported Plans.

Keyword Marketing Inc. (Headquarters: Minato-ku, Tokyo; President: Takahiro Takizawa), a subsidiary of Vector Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Keiji Nishie; TSE Prime: 6058), will introduce a new welfare system called 'No Skip.' for its young employees starting in June 2026. This system provides full reimbursement for the monthly fees of the Netflix ad-supported standard plan and the ABEMA Premium ad-supported plan that young employees subscribe to individually. By supporting the habit of daily exposure to ad creatives delivered on Connected TV (CTV), the company aims to improve planning and proposal capabilities. The background for this introduction is a market environment where internet advertising expenditure has exceeded half of total advertising spending, and video advertising demand has surpassed 1 trillion yen. It is a common industry challenge for young employees in the performance-based advertising business to understand what kind of ads consumers are exposed to. In this system, the subsidy is intentionally limited to 'ad-supported plans' to turn daily viewing experiences into opportunities to hone advertising sensitivity. Furthermore, by encouraging cross-platform usage of Netflix and ABEMA, which have different characteristics, the company promotes learning the differences between global and domestic ad creatives.