Ito-Yokado & York Start Accepting Reservations for '2026 Doyo no Ushi no Hi' on May 27 (Wed)!

Key facts

  • Ito-Yokado & York Start Accepting Reservations for '2026 Doyo no Ushi no Hi' on May 27 (Wed)!
  • Ito-Yokado Co., Ltd. will begin accepting reservations for '2026 Doyo no Ushi no Hi' products on May 27. Following a bountiful eel harvest, prices for some items have been reduced.
  • Source: PR Times
  • Date: May 27, 2026

Direct answer

Ito-Yokado Co., Ltd. will begin accepting reservations for '2026 Doyo no Ushi no Hi' products on May 27. Following a bountiful eel harvest, prices for some items have been reduced.

Citation
Ito-Yokado & York Start Accepting Reservations for '2026 Doyo no Ushi no Hi' on May 27 (Wed)! (May 27, 2026), PR Times
Source
PR Times
Date
May 27, 2026
Ito-Yokado Co., Ltd. will begin accepting reservations for '2026 Doyo no Ushi no Hi' products on May 27. Following a bountiful eel harvest, prices for some items have been reduced.
businessNQ 48/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 27, 2026 at 10:00
  • 🔍 Collected: May 31, 2026 at 22:59 (108h 59m after Published)
  • 🤖 AI Analyzed: May 31, 2026 at 23:00 (1 min after Collected)
Ito-Yokado Co., Ltd. will begin accepting reservations for '2026 Doyo no Ushi no Hi' products on Wednesday, May 27, 2026, at 196 stores including Ito-Yokado, York Foods, and York-Mart, as well as on their reservation website. This year's Doyo no Ushi no Hi is July 26 (Sun). Following a record-breaking bountiful harvest of young eels last year, we have reviewed the prices of some products this year, offering them at more affordable prices than last year. We have prepared a wide lineup to satisfy customers in terms of both price and quality. This year, we have revised the prices of 'Eel Rice Box (using Kagoshima eel)' from 1,680 yen to 1,580 yen, and 'Eel Rice Box (using Shizuoka eel)' from 4,580 yen to 3,980 yen (base prices).

FAQ

What is Doyo no Ushi no Hi?

A Japanese summer custom of eating eel to gain stamina.

What are the key facts in this article?

Ito-Yokado Co., Ltd. will begin accepting reservations for '2026 Doyo no Ushi no Hi' products on May 27. Following a bountiful eel harvest, prices for some items have been reduced.

What is the direct answer?

Ito-Yokado Co., Ltd. will begin accepting reservations for '2026 Doyo no Ushi no Hi' products on May 27. Following a bountiful eel harvest, prices for some items have been reduced.