Popular Karuizawa Bakery 'Mel' Makes Its Tokyo Debut! One-Day Pop-Up Event at Azabu-Juban 'BIRTH LAB' Operated by Takagi Building Co., Ltd. on Monday, June 29

TAKAGI GROUP / Takagi Building Co., Ltd. (Headquarters: Nishi-Shimbashi, Minato-ku, Tokyo; Representative Director: Hidekuni Takagi; note: the character '髙' is officially written as 'ladder takai'), which develops and operates office buildings, residences, co-working spaces, and other properties in Tokyo, engaging in planning and management that creates new value in real estate through 'places' and 'towns', will hold a collaboration event with the immensely popular bakery 'Mel' from Karuizawa, Nagano Prefecture. This one-day pop-up event will take place on Monday, June 29, 2026, at the Azabu-Juban community space 'BIRTH LAB'.

■ A 'Supportive' Project for Those Who Challenge Themselves Based on Their Aspirations

Under the philosophy of 'accompanying' (伴走), TAKAGI GROUP has supported business owners and challengers through both the hardware aspect of real estate and the software aspect of building management philosophy.

The encounter with 'Mel', a family-run bakery beloved by locals in Karuizawa, originated from our company president's long-standing relationship as a regular customer and discussions about business management. This event is the first collaborative project realized through the resonance of 'Mel's' desire to 'expand new possibilities' and TAKAGI GROUP's 'supportive' mindset.

Going forward, we will continue to create connections with local communities and diverse people through the BIRTH business, developing co-creation projects that generate new value for society.

■ About the Popular Karuizawa Shop 'Mel'

Interior of Mel

The shop name 'Mel' means 'flour' in Danish. True to its name, it focuses on flour and ingredients, baking each loaf of bread with care.

The bread, imbued with the owner's warm wish to be 'a bread that you can eat every day without getting tired of, like something on the periphery of daily life', is supported by many fans, from locals to those living far away.

The owner honed their skills for 15 years at the extremely famous Karuizawa shop 'haluta karuizawa', inheriting its taste and becoming independent in November 2023. The shop is so popular that lines form from early morning.

On the day of the event, the following carefully crafted breads will be baked in Karuizawa that morning and shipped directly to Azabu-Juban.

Croissant

A signature item that also serves as the motif for Mel's logo. Made without using sheet butter, the baker painstakingly folds in flattened butter, resulting in a crispy and fluffy texture.

Asama

A luxurious bread with a generous amount of cheese kneaded into more than half of the dough.

Yama Shoku (White Bread)

Made with fermented butter, brown sugar, and milk, bringing out the natural sweetness and rich flavor of the ingredients. A fluffy, light-textured loaf.

Kaku Shoku (Square Bread)

Made with the same ingredients as Yama Shoku, but with a chewy, dense texture.

■ Event Overview

Date & Time: Monday, June 29, 2026, 11:30 AM - 6:00 PM (Ends when sold out)

Location: BIRTH LAB (Azabu-Juban Takagi Building 1F, 2-20-7 Azabu-Juban, Minato-ku, Tokyo / 1-minute walk from Azabu-Juban Station)

Sales Method: Pre-order (reservation) and same-day sales
▼ Reservations here
https://qr.paps.jp/UPDGP

BIRTH LAB Community Manager 'COFFEE MEETUP' at BIRTH LAB

On the day, a regular 'COFFEE MEETUP' event is scheduled from 3:00 PM to 4:00 PM at BIRTH LAB.

The BIRTH LAB community manager will serve hand-drip coffee. We will prepare a space where you can take a break while shopping for bread, and we look forward to welcoming you.

■ About 'BIRTH LAB'

BIRTH LAB 1F

Located a 1-minute walk from Azabu-Juban Station, 'BIRTH LAB' is a community space operated by Takagi Building Co., Ltd., designed for building connections and creating new things. Equipped with a street-level terrace, first-floor studio, lounge, and semi-basement kitchen, it accommodates a variety of uses as a venue for events and test marketing. Various projects are carried out in the daily flow of traffic, and with a community of dozens of startups and business companies, numerous collaborations among tenant companies have also been born.

Official website: https://birth-village.com/lab/

■ Inquiries

For media coverage and other inquiries, please contact us at the following email address.

Takagi Building Co., Ltd. PR Department

E-mail: pr@t-bldg.jp

[Company Overview]

Company Name: Takagi Building Co., Ltd.

Representative: President and Representative Director Hidekuni Takagi

Location: 1-7-2 Nishi-Shimbashi, Minato-ku, Tokyo

Established: April 1961

Business: Development, leasing, and management of office buildings, condominiums, and parking lots

URL: https://t-bldg.jp/