Dentsu Digital Wins 'Best Brand Award' and 'Best Ads Account Growth Award' at LY Corporation Partner Award 2025 H2

Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Koh Takimoto; hereinafter 'Dentsu Digital') has won two categories, the 'Best Brand Award' and the 'Best Ads Account Growth Award', at the 'LY Corporation Partner Award 2025 H2' hosted by LY Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Takeshi Idezawa; hereinafter 'LY Corporation').

The 'LY Corporation Partner Award' recognizes partner companies participating in the 'LY Corporation Partner Program' that have contributed significantly to sales expansion and market development in the advertising business through outstanding solution proposals.

For the second half of fiscal year 2025 (October to March), Dentsu Digital was evaluated for its initiatives that greatly contributed to solving clients' challenges and business growth by proactively utilizing the marketing solutions provided by LY Corporation, resulting in awards in the following two categories:

- 'Best Brand Award' This award is given to a partner that has contributed to maximizing client brand awareness by proactively adopting and proposing LY Corporation's advertising products aimed at brand recognition. Dentsu Digital was recognized for its high sales results in the brand area and its unique initiatives using the 'SynWA project', an analysis solution that utilizes LY Corporation's big data in conjunction with data held by Dentsu Digital and Dentsu Inc.

- 'Best Ads Account Growth Award' This award is given to a partner that has contributed most to the business expansion of mid-tier and startup companies by utilizing LY Corporation's advertising products. Dentsu Digital was recognized for supporting the business growth of mid-tier and startup companies from multiple angles through strengthening the internal client support structure and creating reproducible case studies, in addition to increasing ad placement results.

In addition to the 'SynWA project', Dentsu Digital develops and provides solutions in collaboration with LINE and other platforms through the 'Boostore' project, a cross-dentsu Japan project team that promotes digital solutions in the sales promotion and storefront areas.

Furthermore, the company has many specialists who hold certifications from the LY Corporation Marketing Campus, and has established a system to propose and support a wide range of marketing measures in collaboration with LY Corporation.

Going forward, Dentsu Digital will continue to utilize LY Corporation's marketing solutions to contribute to market growth and maximize the effectiveness of clients' marketing measures.