Akita Prefecture's Daisen City Introduces "Atoful®", a Post-Payment Furusato Nozei Service, First in the Tohoku Region

Densan Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Jun Kawano; hereinafter "Densan") and Daisen City, Akita Prefecture (Mayor: Hiroyuki Oimatsu; hereinafter "Daisen City") have agreed to introduce "Atoful®" (hereinafter "Atoful"), a post-payment Furusato Nozei service that originates from local consumption, and have decided to jointly proceed with its full-scale operation in the city.

For viewing seats for the "Omagari Fireworks" (Official Name: National Fireworks Competition, hereinafter "Omagari Fireworks") held in Daisen City, Furusato Nozei can be made using "Atoful" based on the receipt, regardless of whether the tickets were purchased through general sales or online.

Background of "Atoful" Introduction in Daisen City, Akita Prefecture

The "Omagari Fireworks" held in Daisen City has long been cherished as a national fireworks competition and is a major event that attracts many visitors every year. The city has been considering a donation system that leverages this strength to expand new points of contact with visitors. Traditional Furusato Nozei requires pre-payment, but it was thought that by creating a system that accepts donations "after" the fact, even for those who have already purchased viewing seat tickets, more donation opportunities could be provided, leading to the introduction of "Atoful".

Since viewing seat tickets can be used for Furusato Nozei applications through "Atoful" based on the receipt, regardless of whether they were purchased through general sales or online, the fact that visitors can be targeted regardless of their purchase channel aligned with Daisen City's policy. Furthermore, the system that allows donors to choose the donation amount from the receipt amount was also a decisive factor in the introduction.

By promoting new initiatives that broaden the scope of donations, we aim to create opportunities for more people to learn about Daisen City and connect it to the promotion of regional charm.

▼List of Partner Municipalities on the "Atoful" Service Page (Individual Page for Daisen City, Akita Prefecture)

https://atofuru.jp/municipality/622/?code=052124

About "Omagari Fireworks"

Provided by Daisen City

- Date and Time: August 29, 2026 (Sat) 17:10-18:00 (Daytime fireworks), 19:00-21:30 (Night fireworks)

- Location: "Omagari Fireworks" Park (On the banks of the Omono River, Daisen City, Akita Prefecture)

- Purchase Method: General sales, Internet sales

- Official Website: https://www.omagari-hanabi.com/

About "Atoful"

Turn your travel memories into Furusato Nozei. We offer a new donation experience.

"Atoful" is a service that allows you to turn receipts received from accommodation, dining, and experiences during your travels into Furusato Nozei return gifts later. It is a "post-payment" Furusato Nozei service where you designate return gifts equivalent to approximately 30% of the donation amount*2 and make the remaining donation later.

"Atoful" Service Page

URL: https://atofuru.jp/

"Atoful" Official Social Media Accounts

We share the latest information on "Atoful," information on future participating municipalities, and service start dates.

X: https://x.com/atofuru

Instagram: https://www.instagram.com/atofuru_jp/

Facebook: https://www.facebook.com/atofuru/

To Municipalities Considering "Atoful" Introduction

We have prepared a special page with introductory materials for municipal officials considering the introduction of this service.

▼Furusato Nozei Service "Atoful" Page for Municipal Officials

URL: https://jichitai.atofuru.jp

*This URL is a dedicated site for municipal officials considering the introduction of "Atoful".

*If you wish to request materials, please fill out the necessary information in the form at the bottom of the "Atoful" page for municipal officials.

Overview of Daisen City, Akita Prefecture

Name: Daisen City, Akita Prefecture

Location: 1-1 Omagari Hanamizukicho, Daisen City, Akita Prefecture

Representative: Hiroyuki Oimatsu, Mayor of Daisen City

URL: https://www.city.daisen.lg.jp/

Company Overview of Densan Co., Ltd.

Name: Densan Co., Ltd.

Head Office Location: Densan Building, 8-10-5 Ginza, Chuo-ku, Tokyo

Representative: Jun Kawano, President and CEO

URL: https://www.densan-ginza.co.jp/

"Atoful®" Operating Company

Name: dsnatoful Inc.

Head Office Location: Densan Building, 8-10-5 Ginza, Chuo-ku, Tokyo

Representative: Takeshi Ito, President and CEO

URL: https://atofuru.jp/

*1 "Atoful®" is a registered trademark of Densan Co., Ltd.

*2 For some return gifts, the ratio to the donation amount may be less than 30%.