Haruyoshi Group, a Luxury Watch Resale Company, Opens Second Store on Ginza Chuo-dori

Haruyoshi Group Co., Ltd. (Headquarters: Higashi-Azabu, Minato-ku, Tokyo; President and CEO: Toru Yoshitani) will open its second store on Ginza Chuo-dori on Tuesday, June 16, 2026, to further expand its resale business centered on luxury wristwatches. (8-8-9 Ginza, Chuo-ku, Tokyo, 1st and 2nd floors)

With Japan’s largest selection of sought-after models from around the world, we will offer a wide range of customers—from high-net-worth individuals to inbound tourists—the concept of watches as 'assets'.

Background of the Store Opening

In recent years, as interest in asset formation has grown, luxury wristwatches have gained attention as 'portable assets.' Re-evaluated for their stable value, high liquidity, and role in asset diversification, the luxury resale market is expected to sustain growth both domestically and internationally. Additionally, the recovery of inbound tourism and rising interest in sustainable consumption are further driving market expansion.

Since launching its brand buyback business in June 2022, Haruyoshi Group has grown into one of Japan’s leading companies by accumulating proprietary valuation expertise and pricing strategies, successfully balancing high buyback prices with affordable retail prices. Leveraging a social media-driven online strategy, the company has achieved cumulative sales of ¥235.6 billion over three fiscal periods since its launch.

A Flagship Store Gathering the World’s Masterpieces

The new Ginza 2nd store will serve as a flagship location where customers can fully experience Haruyoshi Group’s overwhelming procurement power and product lineup in a physical retail setting.

Featuring premium brands such as ROLEX, PATEK PHILIPPE, AUDEMARS PIGUET, VACHERON CONSTANTIN, and RICHARD MILLE

- Houses approximately ¥3 billion worth of inventory, including rare and highly sought-after models
- Offers Japan’s largest-scale collection, bringing together popular models from around the world
- A unique procurement network, developed through high-value buybacks, enables an unmatched product lineup and pricing power

With its distinctive selection and pricing, Haruyoshi Group will deliver a one-of-a-kind watch experience in the Ginza district.

Moving forward, in addition to strengthening physical stores, the company will also explore global inventory optimization through live commerce and cross-border e-commerce, aiming to build a sustainable foundation for mid-to-long-term growth.

New Store Overview (Haruyoshi Ginza Chuo-dori Store)

- Opening Date: June 16, 2026 (Tuesday)
- Location: 8-8-9 Ginza, Chuo-ku, Tokyo, 1st and 2nd floors (along Ginza Chuo-dori)
- Products: Sales and buyback of luxury wristwatches and brand goods (bags, jewelry, etc.)
- Access: 5-minute walk from Tokyo Metro Ginza Station, 3-minute walk from JR Shimbashi Station
- Business Hours: 11:00–20:00
- Phone Number: 03-5797-8283

Existing Store (Haruyoshi Store Ginza)

- Location: 6-4-7 Ginza, Chuo-ku, Tokyo, G・O・WEST 1F–2F
- Business Hours: 10:30–19:30
- Phone Number: 03-5962-8892

Company Overview

Corporate Name: Haruyoshi Group Co., Ltd.
Representative: President and CEO Toru Yoshitani
Established: February 2021
Capital: ¥50,000,000
Business: Buyback, wholesale, and retail of luxury watches, Hermès bags, high-end brand jewelry, and other luxury goods
Headquarters: VORT Azabu maxim 6F-A, 1-28-12 Higashi-Azabu, Minato-ku, Tokyo
Secondhand Goods Dealer License: Tokyo Metropolitan Public Safety Commission No. 301092217028
Corporate Website: https://haruyoshi.co.jp
Sales Website: https://shop.haruyoshi-official.jp/
Buyback Website: https://haruyoshi-official.jp/