Visualizing the Reality of 2,000 Working Women in the Menopause Generation

Hito to Hito is a 'Zebra company' based in Kunimi, Fukushima Prefecture, that aims to solve social issues by promoting agriculture and improving the ease of living for working women living in cities. Starting with a distribution business for off-spec peaches, since 2020 they have been developing 'Ashita Watashi wa Kakinoki ni Noboru' (Tomorrow I Will Climb the Persimmon Tree), a total care brand for the delicate zone that utilizes persimmon peels discarded during the manufacturing process of anpo persimmons, which is also a local specialty.