Kintetsu Department Store Launches 2026 Summer Gift Campaign, In-Store Orders Start May 27
Kintetsu Department Store is kicking off its 2026 summer gift campaign, featuring regional gourmet foods from its 'Harukas Nippon Expo' project, exclusive items like mangoes from its own farm, and products for family gatherings.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 20:28
- 🔍 Collected: May 20, 2026 at 12:02
- 🤖 AI Analyzed: May 22, 2026 at 15:31 (51h 29m after Collected)
Kintetsu Department Store will launch its '2026 Kintetsu Summer Gifts' campaign, starting in-store on Wednesday, May 27th, the earliest among department stores in Osaka. The campaign reflects the modern trend of summer gifts (Ochugen) shifting from formal obligations to casual communication tools for family, friends, and oneself. Key highlights include the 'Harukas Nippon Expo,' featuring gourmet products from Kagoshima, Yamagata, Okinawa, and Shimane prefectures. The lineup also boasts exclusive Kintetsu gourmet items, such as fully-ripened mangoes from the company's own farm and unique craft beer developed with group companies. Additionally, a range of convenient yet high-quality meal options are offered as 'communication tools' to enhance family gatherings during the Obon holiday season.
FAQ
When does the Kintetsu 2026 summer gift campaign start?
The campaign starts online on May 8th at 10:00 AM and in-store at the Abeno Harukas main store and other locations on May 27th.
What are the main features of this year's campaign?
The three main features are: the 'Harukas Nippon Expo' highlighting gourmet foods from four Japanese prefectures, exclusive Kintetsu gourmet items like home-grown mangoes, and products positioned as 'communication tools' for family gatherings.
Which regions are featured in the 'Harukas Nippon Expo'?
The campaign features gourmet products from Kagoshima, Yamagata, Okinawa, and Shimane prefectures.
What is a key Kintetsu-exclusive product mentioned?
A key exclusive product is the 'Haruka Sweet' fully-ripened mango, grown at Kintetsu Department Store's own 'Haruchika Farm'.
What is the sales target for this campaign?
The sales target is to achieve the same level as the previous year.