Simultaneous POP UP at Ikebukuro Loft, Kichijoji Loft, and Yokohama Loft. Updating 'Mino Ware' with Traditional Techniques x Latest Trends: 'miBRAND' Starts Sequentially from April 27 (Mon)
Mitani Toki Co., Ltd. will hold POP UP stores for its new Mino ware brand 'miBRAND' at three Loft locations (Ikebukuro, Kichijoji, Yokohama) starting April 27, 2026, featuring items that blend tradition and modern lifestyles.
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- 📰 Published: April 25, 2026 at 00:14
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Mitani Toki Co., Ltd. (Headquarters: Toki City, Gifu Prefecture, President: Yoshinori Mitani), a wholesale trading company that distributes tableware centered on Mino ware nationwide under the concept of 'dreaming beyond the vessel,' will hold POP UP stores for its new Mino ware brand 'miBRAND' sequentially at Ikebukuro Loft, Kichijoji Loft, and Yokohama Loft for about one month starting Monday, April 27, 2026.
miBRAND is an ever-evolving brand that mixes Mino ware's traditional techniques with trends and modern lifestyles. The POP UP at Loft was realized out of a desire to have a wider range of age groups pick up and see the products. Around 10 types of items will line the store shelves, centering on the popular 'TRICK FLOWER' series from the start of sales, cute dog and cat chopstick rests, and mini planters.
miBRAND Official Website: https://mibrand.jp/
miBRAND Concept
miBRAND is a 'mi' (un)brand
The origin of the name miBRAND (Mibrand) comes from the 'mi' in Mitani Toki, the 'mi' in Mino ware, and 'mi' as in 'mikan' (incomplete/un-).
It is out of a desire to be a brand that constantly evolves along with rapidly changing lifestyles, mixing traditional techniques and trends.
It was named with the thought that it is only completed when the 'excitement' of everyone who uses it overlaps.
It is a name imbued with the feeling of wanting to make many people smile.
Making Mino ware freer, making it newer.
It balances traditional techniques passed down from ancient times with a design that makes you instinctively want to pick it up. It has become an item that can be widely picked up even by those who have not been familiar with Mino ware until now.
miBRAND's Mino ware can be used not only as tableware, but also as a small accessory case or displayed as interior decor.
We aim for tableware that blends into lifestyles with a free sensibility, unconstrained by its intended use.
Perfect for the upcoming season, BLUR with 'easy to scoop' functionality, CHESQOOOP
Chopstick rests that have entered the home are also great for gifts. TRICK FLOWER series keychains are newly introduced.
Dining Botanicals presented by miBRAND
MINI-UEKIPOT
Showing off plants beautifully
Mino ware has beautifully and deliciously presented food on the dining table since ancient times. The ability to make any meal look delicious might be the greatest feature of Mino ware.
With botanical bases delivered from such Mino, we aimed for a size and design that is easy to use even in dining scenes, valuing 'showing off plants beautifully.'
This is a new botanical base originating from Mino, a ceramic producing area. We hope you will pick up and take a look at these colorful, palm-sized, authentic planters.
▼ POP UP Overview
- Venues: Ikebukuro Loft (Yodobashi HD Bldg 11F, 1-28-1 Minamiikebukuro, Toshima-ku, Tokyo)
Kichijoji Loft (Kichijoji Loft 4F, 1-10-1 Kichijoji Honcho, Musashino-shi, Tokyo)
Yokohama Loft (Sogo Yokohama 7F, 2-18-1 Takashima, Nishi-ku, Yokohama-shi, Kanagawa)
- Duration: About one month starting around Monday, April 27, 2026 (Duration varies by store)
- Details: Tableware, tableware goods
▼ Company Profile
Company Name: Mitani Toki Co., Ltd.
Representative: Yoshinori Mitani
Location: Toki City, Gifu Prefecture
Founded: 1986
Business Description: Ceramic wholesale business, planning and sales of ceramic brand 'miBRAND'
▼ Contact
Mitani Toki Co., Ltd. miBRAND Person in charge: Hayashi
HP: https://mitanitouki.co.jp/
Official Instagram: @mibrand.official
miBRAND is an ever-evolving brand that mixes Mino ware's traditional techniques with trends and modern lifestyles. The POP UP at Loft was realized out of a desire to have a wider range of age groups pick up and see the products. Around 10 types of items will line the store shelves, centering on the popular 'TRICK FLOWER' series from the start of sales, cute dog and cat chopstick rests, and mini planters.
miBRAND Official Website: https://mibrand.jp/
miBRAND Concept
miBRAND is a 'mi' (un)brand
The origin of the name miBRAND (Mibrand) comes from the 'mi' in Mitani Toki, the 'mi' in Mino ware, and 'mi' as in 'mikan' (incomplete/un-).
It is out of a desire to be a brand that constantly evolves along with rapidly changing lifestyles, mixing traditional techniques and trends.
It was named with the thought that it is only completed when the 'excitement' of everyone who uses it overlaps.
It is a name imbued with the feeling of wanting to make many people smile.
Making Mino ware freer, making it newer.
It balances traditional techniques passed down from ancient times with a design that makes you instinctively want to pick it up. It has become an item that can be widely picked up even by those who have not been familiar with Mino ware until now.
miBRAND's Mino ware can be used not only as tableware, but also as a small accessory case or displayed as interior decor.
We aim for tableware that blends into lifestyles with a free sensibility, unconstrained by its intended use.
Perfect for the upcoming season, BLUR with 'easy to scoop' functionality, CHESQOOOP
Chopstick rests that have entered the home are also great for gifts. TRICK FLOWER series keychains are newly introduced.
Dining Botanicals presented by miBRAND
MINI-UEKIPOT
Showing off plants beautifully
Mino ware has beautifully and deliciously presented food on the dining table since ancient times. The ability to make any meal look delicious might be the greatest feature of Mino ware.
With botanical bases delivered from such Mino, we aimed for a size and design that is easy to use even in dining scenes, valuing 'showing off plants beautifully.'
This is a new botanical base originating from Mino, a ceramic producing area. We hope you will pick up and take a look at these colorful, palm-sized, authentic planters.
▼ POP UP Overview
- Venues: Ikebukuro Loft (Yodobashi HD Bldg 11F, 1-28-1 Minamiikebukuro, Toshima-ku, Tokyo)
Kichijoji Loft (Kichijoji Loft 4F, 1-10-1 Kichijoji Honcho, Musashino-shi, Tokyo)
Yokohama Loft (Sogo Yokohama 7F, 2-18-1 Takashima, Nishi-ku, Yokohama-shi, Kanagawa)
- Duration: About one month starting around Monday, April 27, 2026 (Duration varies by store)
- Details: Tableware, tableware goods
▼ Company Profile
Company Name: Mitani Toki Co., Ltd.
Representative: Yoshinori Mitani
Location: Toki City, Gifu Prefecture
Founded: 1986
Business Description: Ceramic wholesale business, planning and sales of ceramic brand 'miBRAND'
▼ Contact
Mitani Toki Co., Ltd. miBRAND Person in charge: Hayashi
HP: https://mitanitouki.co.jp/
Official Instagram: @mibrand.official