不知道「正確答案」卻持續保養？調查顯示：近3成30歲後半至50歲前半女性不滿，近7成陷入「美容迷惘」

根據株式會社花織的一項調查顯示，約有3成的30歲後半至50歲前半的日本女性對其護膚品感到不滿，近7成感到迷惘。在忙碌的生活方式中，她們渴望簡單、高效且價格實惠，能有效解決特定皮膚問題的護膚程序。
Market Research ReportNQ 92/100出典：PR Times

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  • 📰 發表: 2026年5月20日 20:00
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株式會社花織針對1,011名30歲後半至50歲前半的女性進行了一項調查，結果顯示約有三成受訪者對目前的肌膚保養感到不滿。不滿的主要原因是「感受不到預期效果」（54.6%）以及「不知道現在的保養方式是否適合自己」（49.4%），這凸顯了許多女性在美容上感到「迷惘」的現況。關於理想的保養方式，約七成的人希望「盡可能簡單」且「省時高效」。持續保養的主要障礙包括費用、不確定正確方法以及疲勞。因此，超過八成的女性希望重新檢視自己的保養程序，主要動機是年齡和膚質的變化。調查結果表明，市場對於能解決特定煩惱、且能輕鬆融入忙碌生活的高品質簡潔護膚品有著強烈需求。

常見問題

How satisfied are women in their late 30s to early 50s with their skincare?

According to the survey, approximately 30% are dissatisfied ('not very satisfied' or 'not at all satisfied'), while only about 35.5% expressed satisfaction, with the rest being neutral.

What are the main reasons for their skincare dissatisfaction?

The top reasons are not feeling the expected effects (54.6%) and not knowing if their current care is suitable for them (49.4%).

What kind of skincare routine do these women ideally want?

The majority, around 67%, prefer a skincare routine that is simple and time-efficient ('want to finish easily' or 'want to care for efficiently'), rather than one that requires a lot of time.

What are the biggest obstacles to maintaining a skincare routine?

The main burdens are the financial cost (21.8%), uncertainty about the correct method for their skin (20.3%), and lack of energy due to fatigue (17.3%).

What triggers the desire to change a skincare routine?

The most common reason is changes in their age and skin quality (64.5%), followed by the desire to find a method that truly suits them (46.8%).

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