<Yamagyu: Charcoal-Grilled Beef Served Freshly Sliced and Grilled> Introducing Unagi × Beef Kalbi, Charcoal-Grilled!

Yamagyu Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Satoshi Kashiwabara) announces the limited-time launch of five new menu items featuring 'unagi' (eel), including the 'Unadon' and 'Unakarubi Don,' starting July 6, 2026 (Mon) at its 'Yamagyu' restaurants. These eateries specialize in charcoal-grilled beef dishes served freshly sliced and grilled for an unforgettable culinary experience. This year, the traditional 'Doyo no Ushi no Hi' (Day of the Ox) falls on Sunday, July 26. Celebrate the occasion with unagi at Yamagyu.

≪Indulge Generously with the 'Unakarubi Don' on the Day of the Ox≫

*Image is for illustrative purposes only.

The 'Unakarubi Don' combines premium unagi and beef kalbi in one luxurious dish. The beef kalbi is marinated in Yamagyu’s house-made savory-sweet tare sauce and grilled over charcoal, resulting in juicy, aromatic meat infused with smoky flavor. The unagi is first grilled white (without sauce), then brushed with a specially developed thick, sweet tare sauce designed to complement the beef kalbi—creating crisp, flavorful skin and tender, fluffy flesh. This exquisite bowl lets you enjoy both beef kalbi and unagi in a single serving, with each ingredient carefully grilled over charcoal to maximize its umami. The savory-sweet beef and sweet unagi pair perfectly with freshly steamed hot rice, delivering increasing satisfaction with every bite. This limited-time offering is exclusive to Yamagyu, a restaurant dedicated to charcoal-grilled excellence. For those who prefer unagi alone, we also offer the 'Unadon.' And for guests who want to add a touch of unagi to their yakiniku rice bowl, we recommend the 'Una Plate.'

For an even more luxurious experience, try the 'Tokubetsu (Special) Unakarubi Don' and 'Tokubetsu Unadon,' each topped with two generous fillets of unagi. All unagi and beef kalbi menu items are available for takeout, so you can enjoy the rich, smoky flavors of charcoal-grilled unagi and beef at the restaurant or at home.

≪Product Overview≫

Product Name / Price (incl. tax): 'Unakarubi Don/Bento' ¥1,240, 'Tokubetsu Unakarubi Don/Bento' ¥1,920,

'Unadon/Bento' ¥1,080, 'Tokubetsu Unadon/Bento' ¥1,780, 'Una Plate' ¥680

Sales Period: July 6, 2026 (Mon) to late August 2026

Available At: All Yamagyu locations nationwide

*May end early if sold out.

*Takeout available.

*Menu offerings may vary depending on store conditions.

Why Yamagyu’s Rice Bowls Are So Delicious: It’s All About “Fresh Meat” + “Fresh Rice”!

Meat grilled carefully one piece at a time, releasing the enticing aroma of charcoal. Rice served freshly cooked, steaming hot. At Yamagyu, we believe the peak moment of enjoyment comes when customers receive their food piping hot—right after grilling and cooking. Our meat is sliced fresh daily, marinated in house-made sauce, and grilled immediately, enhancing its natural fat umami and rich aroma. The rice is cooked to perfection—hot, fluffy, and slightly sweet, with distinct grains that release more flavor with every chew. It’s the moment when “freshly grilled aroma” meets “freshly cooked sweetness” that defines the ultimate rice bowl experience. To capture this moment, Yamagyu insists on serving only “freshly sliced,” “freshly grilled,” and “freshly cooked” dishes, prepared to order for peak deliciousness. The sizzling aroma of grilled meat, the rising steam from hot rice—where heat meets heat, flavor ignites. That’s the Yamagyu “Rice Bowl Philosophy.”

At each location, Yamagyu sources meat in whole blocks like a butcher shop, carefully selecting cuts and portioning only what’s needed each day to ensure peak freshness and flavor. This method locks in the meat’s umami while adding a rich charcoal aroma for irresistible taste. Our grilling techniques are equally meticulous. We pair our meat with premium rice selected for its sweetness and firm texture. Cooked slowly in gas-fired pots, the rice—creamy, sweet, and perfectly textured—becomes the ideal partner for our charcoal-grilled beef.

≪Yamagyu’s Commitment≫

Yamagyu operates 21 locations nationwide (as of May 31, 2026), specializing in 'charcoal-grilled beef kalbi rice bowls.' As a beef-dedicated restaurant, our mission is to deliver the exceptional taste of freshly cut beef to every customer.

In the Showa era, every shopping street had a local butcher shop. These stores didn’t just sell meat—they offered freshly made side dishes and hot croquettes, fostering casual conversations between staff and customers, creating a unique sense of community and warmth in everyday life.

Yamagyu preserves this nostalgic atmosphere, offering fresh, delicious meat at affordable prices. By taking orders and cooking in front of guests, we aim to deliver a sensory dining experience—filled with the enticing aromas of charcoal-grilled meat and fried foods—that awakens the joy of freshly made, hot-off-the-grill cuisine.

HP: https://www.nikuno-yamagyu.com/

About Toridoll Holdings

Under the slogan “Fulfilling the World with Food-Driven Emotion,” Toridoll Holdings operates diverse restaurant chains, continuously exploring culinary experiences that delight not just the taste buds, but all five senses—delivering instinctively joyful moments.

Powered by 'Psychological Capital Management,' the Toridoll Group fosters employee happiness and customer emotional satisfaction, aiming for sustainable business growth.

Moving forward, we will relentlessly pursue 'food-driven emotional experiences,' striving to become a one-of-a-kind, Japan-born global food company through unpredictable evolution—expanding actively not only across Japan but internationally as well.

HP: https://www.toridoll.com/