Hitachi to Present: From Selling Products to Solving Problems — Behind the Scenes of Integrated Sales and Marketing for New Business Creation at BtoB Synergy FORUM on July 22–23

Shoeisha Co., Ltd. (Headquarters: 5 Funamachi, Shinjuku-ku, Tokyo; President and CEO: Kaoru Usui), operator of the marketer-focused web media platform "MarkeZine," and "SalesZine," a web media platform supporting sales organizations through technology, will host a new event for BtoB business leaders: "BtoB Synergy FORUM" (Free admission / Prior registration required).

Official BtoB Synergy FORUM Website: https://event.shoeisha.jp/mzday/bsforum2026

About BtoB Synergy FORUM

BtoB Synergy FORUM is the first jointly hosted conference by MarkeZine, a web media platform specializing in marketing, and SalesZine, a web media platform focused on sales and technology. The event aims to transcend traditional boundaries such as job roles, industries, or buyer-seller dynamics, to create multidimensional "Synergy (synergistic effects)."

The forum will deliver content tailored for all professionals seeking sustainable growth in BtoB business, centered on three key pillars: "STRATEGY" (Organizational Strategy) as a compass for organizational transformation, "TECHNOLOGY" (Technology) to accelerate growth, and "PRACTICE" (Practice and Dialogue) to convey the energy and insights from the field.

Featured Session by the Editorial Team

BtoB Synergy FORUM will not offer archived streaming; attendance is limited to in-person participation only. As many sessions are nearing full capacity, early registration is highly recommended for those interested.

Schedule: https://event.shoeisha.jp/mzday/bsforum2026/timetable

● July 22 (Wed) 15:25–16:05

Hitachi's Initiative for New Business Creation through Integrated Sales and Marketing

Kaoru Kase [Hitachi, Ltd.]

Session Details: https://event.shoeisha.jp/mzday/bsforum2026/session/6817

From selling physical products to delivering problem-solving services (Lumada). This session will delve into Hitachi's digital marketing initiatives launched in 2018 in response to evolving market and customer demands.

We will explore the real-world impact of the marketing strategies implemented by Ms. Kase and how the sales teams have transformed and achieved tangible results.

Key Takeaways from This Session:

A framework for value-driven marketing, shifting from selling products to selling solutions

The reality of organizational transformation to integrate marketing and sales

A proven "roadmap for results" since 2018, continuously generating new business opportunities

Event Overview

Name: BtoB Synergy FORUM powered by MarkeZine & SalesZine

Date: July 22 (Wed), 2026, 13:00–18:30 (approx.); July 23 (Thu), 13:00–18:30 (approx.)

※ Registration opens at 12:30 on both days

※ Networking reception (Free) scheduled for July 23 (Thu) from 19:00

Venue: Komore Yotsuya Tower Conference

Address: 3rd Floor, Yotsuya Tower, Komore Yotsuya, 1-6-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004

Organizers: MarkeZine Editorial Department, SalesZine Editorial Department, Shoeisha Co., Ltd.

Admission: Free (Prior registration required)