The Method Learned by Japan's Leading Entrepreneurs is Finally a Book! Publication of 'Social Innovation Starting from Zero to Change Society'

Shoeisha Co., Ltd. will release the book 'Social Innovation Starting from Zero to Change Society: The One-Person Business Revolution Starting from That Uncomfortable Feeling' on May 14, 2026. The book is a practical guide to 'Social Produce', a method for creating new business value originating from social issues. It details the 'Suzukan Method' developed by Hiroshi Suzuki, which has fostered over 1,000 challengers, including corporate executives, bureaucrats, and entrepreneurs. The core concept focuses on 'Beyond GDP' and 'Well-being', advocating for creating social value by starting small and moving away from traditional PDCA to AAR (Anticipation/Action/Reflection) cycles.