New Book 'The Cruel Truth about Money and the Brain' Reveals Neuroscience Behind Financial Pitfalls
Key facts
- New Book 'The Cruel Truth about Money and the Brain' Reveals Neuroscience Behind Financial Pitfalls
- Shuwa System Shinsha will release 'The Cruel Truth about Money and the Brain' by neurosurgeon Dr. Michihito Sugawara on May 29, 2026. The book analyzes the neural mechanisms behind financial mismanagement and investment mistakes amidst global inflation, offering scientific strategies to improve financial behavior.
- Source: PR Times
- Date: May 27, 2026
Direct answer
Shuwa System Shinsha will release 'The Cruel Truth about Money and the Brain' by neurosurgeon Dr. Michihito Sugawara on May 29, 2026. The book analyzes the neural mechanisms behind financial mismanagement and investment mistakes amidst global inflation, offering scientific strategies to improve financial behavior.
- Citation
- New Book 'The Cruel Truth about Money and the Brain' Reveals Neuroscience Behind Financial Pitfalls (May 27, 2026), PR Times
- Source
- PR Times
- Date
- May 27, 2026
Shuwa System Shinsha will release 'The Cruel Truth about Money and the Brain' by neurosurgeon Dr. Michihito Sugawara on May 29, 2026. The book analyzes the neural mechanisms behind financial mismanagement and investment mistakes amidst global inflation, offering scientific strategies to improve financial behavior.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 15:00
- 🔍 Collected: May 27, 2026 at 06:31
- 🤖 AI Analyzed: May 27, 2026 at 06:33 (2 min after Collected)
Amidst rising prices caused by the deteriorating situation in Iran and growing anxiety over retirement funds, many people are engaging in saving and investment. However, despite their resolutions, many continue to overspend or suffer losses from buying high and panic-selling.
These failures are not issues of weak willpower or character, but are caused by the normal functions of the human brain. The modern capitalist society is filled with systems designed by marketing professionals who exploit these 'brain bugs' to extract money.
This book, written by a neurosurgeon, explains how our brains fall into these financial traps based on the latest neuroscientific insights. It identifies errors occurring in the brain during daily life—including spending, investing, and saving—and presents practical approaches to ensure automatic savings.
- The 'Free' Trap: MIT experiments have shown that 'free' situations severely distort decision-making.
- Investment Pain: The pain of seeing unrealized losses is processed in the brain identically to physical pain.
- Perception of the Future: The brain recognizes the 'elderly self' as a 'stranger,' making saving feel instinctively painful.
Alongside these cruel truths, the book presents 100 reversal methods that turn these brain quirks into advantages.
FAQ
When will 'The Cruel Truth About Money and the Brain Revealed by the Latest Science' be released?
It will be released on May 29, 2026.
What is the background of the author, Dr. Michio Sugahara?
He is a neurosurgeon with experience in establishing the Sugahara Neurosurgical Clinic and Sugahara Clinic Tokyo Brain Dock. He has also developed a medical approach based on personal life goals.
Why does judgment go awry when faced with 'free' situations?
When the brain perceives 'zero loss risk,' dopamine is released, and the function of the prefrontal cortex, which governs rationality, is shut down.
Why do we feel pain when we have unrealized losses in investments?
The brain region that activates when experiencing financial loss is the same as the one that processes physical pain, such as being cut by a knife.
Why does saving for retirement feel instinctively painful?
The brain biologically perceives 'future self' as a 'stranger,' making it instinctively painful to sacrifice current pleasure.